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Blender (magazine)

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Blender
Issue 2.1 from 1995, featuring Björk
Editor-in-ChiefDale Hrabi
Former editorsRegina Joseph (Founding Editor-in-Chief), Howard Stringer
CategoriesMusic
Frequency10 times per year
Founded1994
First issueAugust 1994 (1994-08) (CD-ROM)
June–July 2001 (Print)
Final issueJune 1997 (1997-06) (CD-ROM)
April 2009 (2009-04) (Print)
CompanyDennis Publishing
CountryUnited States
Based inNew York
LanguageEnglish
WebsiteBlender.com
ISSN1534-0554
OCLC34610465

Blender was an American music magazine published from 1994 to 2009 that billed itself as "the ultimate guide to pop culture".[1] It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.

Blender was published by Dennis Publishing. The magazine was created by founding Editor-in-Chief Regina Joseph as the first digital magazine, delivered entirely on CD-ROM disc and before the development of graphical browsers required to view the web.[2][3][4][5][6][7][8][9][10] She brought in co-founders Jason Pearson and David Cherry, and Blender's original publisher, Felix Dennis/Dennis Publishing, UK.[3][5][11][9] Joseph's CD-ROM editions of Blender also featured the first forms of digital advertising.[4][11][5][6][9] Felix Dennis published 15 digital CD issues, and launched a web version in 1996.[12] The final CD-ROM issue was published in June 1997, issue 14.[13] Dennis started publishing a print edition again in 1999 which became the final distribution format of the title. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included SonicNet,[11][4] Time-Life/Philips,[9][4] Calvin Klein, Apple Computer, Toyota and Nike.

In June 2006, the Chicago Tribune named it one of the top ten English-language magazines, describing it as "the cool kid at the school of rock magazines".[14]

Owner Alpha Media Group closed Blender March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles to Maxim alone. Blender's final print issue was the April 2009 issue.[15] Subscribers to the magazine were sent issues of Maxim magazine to make up for the unsent Blender issues.

Indian edition

[edit]
Blender India
Priyanka Chopra on the November 2008 cover of the Indian edition of Blender
Editor in ChiefSam Lal[16]
CategoriesMusic
PublisherPiyush Sharma[17]
First issueMay 2008 (2008-May)
CompanyDennis Media Transasia India
CountryIndia
Based inNew Delhi
LanguageEnglish

The Indian edition of Blender was the title's first venture outside the United States. It commenced publication with its May 2008 issue, which featured Mariah Carey on the cover.[18][19] The magazine was targeted at educated male city dwellers aged between 18 and 34.[17] The magazine was launched through Dennis Media Transasia India, a joint venture between Dennis Publishing and Media Transasia,[20] which also publishes the Asian versions of Blender and Maxim.[21] The joint venture was based in New Delhi[22] with offices in Bangalore, Chennai, Kolkata and Mumbai.

References

[edit]
  1. ^ Syman, Stephanie. "This Year, Give the Disks That Keep On Tripping". Wall Street Journal.
  2. ^ Messina, Judith (April 29, 1996). "Gen-X Savant Steers Firm Into Busy Internet Traffic: Ad Agency Builds InHouse New Media Business To Fulfill Clients' Web Needs". Crain's New York Business. Retrieved August 26, 2024.
  3. ^ a b Zicklin, Erie. "Mod Jobs: Strange and Twisted Paths to Contentment and Prosperity". Rolling Stone.
  4. ^ a b c d Sibylink (2013-08-04). Blender Magazine presentation at RAND Corp., New Directions For News 1995. Retrieved 2024-08-27 – via YouTube.
  5. ^ a b c Gillen, Marilyn A. "The Enter*Active File: New CD-ROM Mag Is A Hi-Tech Blender". Billboard.
  6. ^ a b LLC, New York Media (1995-11-13). New York Magazine. New York Media, LLC. p. 51.{{cite book}}: CS1 maint: date and year (link)
  7. ^ Gould, Jennifer (2022-04-07). "Blender mag's Regina Joseph lists $2.5M West Village home". Retrieved 2024-08-27.
  8. ^ "The Pop Life". The New York Times. ISSN 0362-4331. Retrieved 2024-08-27.
  9. ^ a b c d Mirabella, Alan (October 24, 1994). "Put Music, Multimedia in 'Blender' and You Get a CD-ROM Magazine". Ad Age. Retrieved August 26, 2024.
  10. ^ L, H. (September 1994). "From A to Zine". CD-ROM World.
  11. ^ a b c Gillen, Marilyn A. (1994-07-16). Billboard. Nielsen Business Media, Inc. (published July 16, 1994). pp. 1, 93.{{cite book}}: CS1 maint: date and year (link)
  12. ^ "Blender.com on archive.org". 1996-10-19. Archived from the original on 1996-10-19. Retrieved 2022-10-04.
  13. ^ Brown, Janelle (June 26, 1997). "Blender Relaunches as Webzine". Wired. ISSN 1059-1028. Retrieved 2024-07-22.
  14. ^ "50 Best Magazines", Chicago Tribune, June 15, 2006.
  15. ^ Jason Fell, "Blender Folds: Music magazine latest to succumb to recession", Folio, March 26, 2009.[dead link‍]
  16. ^ "Blender India launches TV Campaign, announces Free Copies". Medianewsline.com. 2009-04-21. Retrieved 2013-05-04.
  17. ^ a b "Blender enters Indian market". Dmnews.com. Retrieved 2013-05-04.[dead link‍]
  18. ^ "Mariah Carey Blender Magazine INDIA May 2008 Def Leppard". eBay. Retrieved 2013-05-04.
  19. ^ "Mariah Carey talks about her latest album E=MC2, and all the fun, emancipation and sexiness she sends out with it – Blender India". Tmobile.net-genie.co.uk. 1970-03-27. Archived from the original on 2013-06-03. Retrieved 2013-05-04.
  20. ^ Dan Leahul (2008-09-11). "Dennis Publishing taps into Indian market with joint venture". Brandrepublic.com. Retrieved 2013-05-04.
  21. ^ Jennifer Whitehead (2008-09-11). "Dennis moves into Indian market with joint publishing venture". Brandrepublic.com. Retrieved 2013-05-04.
  22. ^ "Dennis Publishing expands into India". Marketing Week. 2008-09-11. Retrieved 2013-05-04.
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