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Cosmote S.A.

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COSMOTE - MOBILE TELECOMMUNICATIONS [1]
Native name
COSMOTE – ΚΙΝΗΤΕΣ ΤΗΛΕΠΙΚΟΙΝΩΝΙΕΣ [2]
Company typeSubsidiary
IndustryTelecommunications
FoundedOctober 3, 1996; 28 years ago (1996-10-03)[2] in Athens, Greece[3]
DefunctJanuary 2, 2024 (2024-01-02)[2]
FateMerged with OTE[4]
HeadquartersMarousi, Greece[2]
Area served
Europe
Key people
[2][5]
ParentOTE
Websitecosmote.gr

COSMOTE MOBILE TELECOMMUNICATIONS (Greek: COSMOTE ΚΙΝΗΤΕΣ ΤΗΛΕΠΙΚΟΙΝΩΝΙΕΣ), known as just Cosmote, is the largest mobile network operator in Greece. The company is headquartered in Athens and is a fully-owned subsidiary of the Hellenic Telecommunications Organization (OTE), the incumbent telecommunications provider in Greece.

Cosmote also operates in Romania as Telekom Romania. As of October 2024, the company is attempting to sell the operation with talks ongoing with Vodafone Romania and Digi. [6]

Previous operations included GLOBUL in Bulgaria (now Yettel) and Telekom in Albania (now One Albania).

In September 2015, OTE Group announced plans to adopt the COSMOTE brand as their uniform commercial brand covering fixed, broadband and mobile telephony (previously fixed and broadband services were sold under the OTE brand). This was in contrast to adopting the Deutsche Telekom brand which the OTE Group had done with its operations in Albania and Romania.[7]

Since 2023, there has been activity to raise awareness of the T brand in Greece. In September, after the T logo was added to the OTE Group building in Athens, the chief of Deutsche Telekom chief hinted that the T logo may be adopted [8]

The website, stationary and printed advertisements and billboards now feature the T logo in addition to Cosmote with the statement "Member of T Group".

Television and radio advertisements now use the slogan "Cosmote, member of the Telekom Group" with splash screens of the T logo appearing at the end of TV commercials. Cosmote also have introduced "Powered by T" for selected programs and competitions such as Women in Gaming and World Pass.


History

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Cosmote shop next to Syntagma Square in Athens

COSMOTE launched commercial operations in Greece in April 1998 and reached 1 million subscribers a year later. In 2000, the company was listed in the Athens Exchange. In 2001, COSMOTE reached a customer base of 2.5 million becoming the largest mobile network operator in Greece.[9]

In 2006, COSMOTE acquired 99% of Germanos SA from its owner Panos Germanos,[10] a multinational chain of retail electronic goods vendors. During the same year COSMOTE was listed among the top performers in the technology industry worldwide according to BusinessWeek's Information Technology 100 rankings, being the only Greek company in the list.

Subsidiaries

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Telekom Romania: In July 2005, COSMOTE acquired 70% of the Romanian operator COSMOROM which was the mobile arm of Romanian national incumbent operator Romtelecom. Later that year, COSMOROM was rebranded to COSMOTE Romania. In November 2009, COSMOTE acquired Telemobil SA (Zapp), the first CDMA 450 MHz mobile phone operator in Romania, thereby gaining access to 3G license and infrastructure in the country.[11]

Sponsorships

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Blimp of COSMOTE in the Olympic Athletic Center of Athens

Under its Corporate Responsibility (CR) programme, COSMOTE supports actions related to the environment, society, the marketplace, the workplace and public awareness. Actions undertaken in this context include inter alia a joint sponsorship, together with the Hellenic Telecommunications Organization (OTE), of the Athens 2004 Olympic Games. COSMOTE has also initiated a Scholarship programme for university studies, awarding scholarships to high school graduates who have been admitted as first year students in higher educational institutions in Greece.[12][13]

In October 2011, COSMOTE announced that will support, together with OTE, the digitisation of the libraries of the Halki seminary in Constantinople.[14]

In 2012, OTE and COSMOTE announced the sponsorship of the exhibition "The Antikythera Shipwreck: The ship, the Treasures, the Mechanism", of the National Archaeological Museum.[15]

Financial results

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Year[16] Revenues EBITDA EBITDA margin
2007 1,735.9 mil. € 724.4 mil. € 41.7%
2008 1,843.1 mil. € 781.9 mil. € 42.4%
2009 2,007.4 mil. € 741.8 mil. € 37%
2010 1,812.1 mil. € 667.6 mil. € 36.8%
2011 1,647.5 mil. € 616.6 mil. € 37.4%
2012 2,057.0 mil. € 755.9 mil. € 36.7%
2013 1,859.8 mil. € 647.6 mil. € 34.1%
2014 1,202 mil. € 431.8 mil. € 35.9%
2015 1,165 mil. € 401.1 mil. € 34.4%
2016 1,121 mil. € 370.1 mil. € 33.1%

References

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  1. ^ "COSMOTE S.A." Cosmote. Retrieved 4 January 2024.
  2. ^ a b c d e "(DIAGRAFIKE)COSMOTE – KINITES TILEPIKOINONIES". Retrieved 4 January 2024.
  3. ^ "ΕΦΗΜΕΡΙΣ ΤΗΣ ΚΥΒΕΡΝΗΣΕΩΣ ΤΗΣ ΕΛΛΗΝΙΚΗ ΔΗΜΟΚΡΑΤΙΑΣ - ΤΕΥΧΟΣ ΑΝΩΝΥΜΩΝ ΕΤΑΙΡΕΙΩΝ ΚΑΙ ΕΤΑΙΡΕΙΩΝ ΠΕΡΙΩΡΙΣΜΕΝΗΣ ΕΥΘΥΝΗΣ - Αρ. Φύλλου 6719" (in Greek). Government of Greece. 3 October 1996. Retrieved 4 January 2024. ΕΔΡΑ: Ο Δήμος Αθηναίων.
  4. ^ "ΑΝΑΚΟΙΝΩΣΗ" (in Greek). 2 January 2024. Retrieved 4 January 2024.
  5. ^ "Management Team". Retrieved 4 January 2024.
  6. ^ Reuters (31 October 2024). "Vodafone & Digi sign MOU to acquire Telekom Romania". {{cite web}}: |author= has generic name (help)
  7. ^ Total Telecom (25 September 2015). "Greek incumbent ditches OTE brand".
  8. ^ Telco Titans (12 September 2023). "Deutsche Telekom chief hints OTE may adopt T logo".
  9. ^ "Cosmote Milestones". Archived from the original on 2012-04-20. Retrieved 2012-01-10.
  10. ^ COSMOTE agrees to acquire strategic stake in GERMANOS S.A.
  11. ^ "ZAPP: Our history". Archived from the original on 2012-01-08. Retrieved 2011-11-28.
  12. ^ "OTE-Cosmote Scholarships For The Greek Periphery". Archived from the original on 2011-11-20. Retrieved 2011-11-28.
  13. ^ "ΠΡΟΓΡΑΜΜΑ ΥΠΟΤΡΟΦΙΩΝ ΟΤΕ - COSMOTE 2013".
  14. ^ "Ote, Cosmote support Ecumenical Patriarchate's library archive digitization". ATHENS VOICE. 2011-10-06. Archived from the original on 2011-10-07. Retrieved 2012-10-18.
  15. ^ "ΟΤΕ: Δράσεις για "Το Ναυάγιο των Αντικυθήρων"". EURO2DAY. 2012-12-27.
  16. ^ "Financial Statements of OTE Group Companies".
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