Digital billboard
A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds.[1] Digital billboards are primarily used for advertising, but they can also serve public service purposes.
History
The first proper billboards were invented in the 1830s by Jared Bell in America. He wanted to advertise a circus and put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit.
Safety concerns
There have been concerns regarding road safety when digital billboards are present. The Federal Highway Administration (FHWA) conducted a study in 2001 to review the effects of electronic billboards (EBBs) on crash rates. According to the FHWA, it appeared that there was no effective technique or method appropriate for evaluating the safety effects of EBBs on driver attention or distraction at that time.[2] More recent and extensive studies have affirmed the negative impact of digital billboards on driver attention.[3][4]
The Development Of Brightness Evaluation Method For Digital Billboards
In order to reduce glare caused by digital billboards, the brightness evaluation method was created. Billboard luminance levels are one of the factors taken into account when trying to resolve this issue. A Lux Meter can be used to measure the Luminance levels needed to keep the sign visible and safe to aid in this procedure.
References
[Krumina, Volberga, L., Ikaunieks, G., & Naumovs, L. (2021). The Development Of Brightness Evaluation Method For Digital Billboards. IOP Conference Series. Materials Science and Engineering, 1202(1), 12035–. https://doi.org/10.1088/1757-899X/1202/1/012035]
- ^ Inc., Outdoor Advertising Association of America. "Outdoor Advertising Association of America, Inc. > About OOH > OOH Basics > OOH Media Formats > Digital Billboards". www.oaaa.org. Archived from the original on 2014-02-22.
{{cite web}}:|last=has generic name (help) - ^ "Electronic Billboards - Outdoor Advertising Control - Real Estate - FHWA". www.fhwa.dot.gov. Archived from the original on 2010-06-23.
- ^ Wachtel, Jerry (2009-04-22). "Safety Impacts of the Emerging Digital Display Technology for Outdoor Advertising Signs" (PDF). Transportation Research Board of the National Academies. National Cooperative Highway Research Program. Archived from the original (PDF) on 2014-03-21. Retrieved 2014-03-21.
- ^ "Effects of Outdoor Advertising Displays on Driver Safety" (PDF). California Department of Transportation. Caltrans Division of Research and Innovation. 2012-10-11. Archived from the original (PDF) on 2014-03-21. Retrieved 2014-03-21.
Fortenberry Jr, J. L., Elrod, J. K., & McGoldrick, P. J. (2010). Is billboard advertising beneficial for healthcare organizations? An investigation of efficacy and acceptability to patients. Journal of Healthcare Management, 55(2).
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