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RC2 Corporation

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(Redirected from Learning Curve Brands)
RC2 Corporation
IndustryDie-cast toys and scale models
Founded1992, U.S.
Headquarters,
U.S.
OwnerTomy

The RC2 Corporation, a division of Japan-based firm Takara Tomy, is a toy design, marketing, and distribution company headquartered in Oak Brook, Illinois, United States. Founded in 1992.

Overview

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RC2 markets brands such as The First Years and Lamaze.[1][2] Its Learning Curve Brands subsidiary is dedicated to infant and preschool merchandise.

The company went public in 1997.[3] In 2005, they signed a deal with Marathon Media to produce a line of Totally Spies! dolls.[4] By 2006, 91.8 percent of RC2's products were made in China.[3] In 2007, the company made headlines after it was forced to recall 1.5 million Thomas & Friends wooden toy trains after they were found to contain excessive amounts of lead.[3][5] The toys involved in the recall had been manufactured in China.[3]

RC2 was acquired by Takara Tomy in 2011.[6]

References

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  1. ^ "About Our Key Brands and Licenses". RC2 company website. Retrieved 19 June 2010.
  2. ^ "Corporation News: RC2 Corporation". The New York Times. Archived from the original on January 31, 2011. Retrieved 19 June 2010.
  3. ^ a b c d David Barboza and Louise Story (June 19, 2007). "RC2's Train Wreck". The New York Times. Retrieved 19 June 2010.
  4. ^ "Toy maker RC2 to sell line of Totally Spies fashion/action dolls". Kids Today. October 14, 2005. Retrieved February 2, 2016.
  5. ^ "RC2 recalls more toy trains due to lead paint". Reuters. 2007-09-26. Retrieved 2015-12-16.
  6. ^ Kachi, Hiroyuki. "Tomy Buys Toy Train Line". Wall Street Journal. ISSN 0099-9660. Retrieved 2015-12-16.
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