PEL (company)

Pak Elektron Limited
Company type	Public
Traded as	PSX: PAEL ; KSE 100 component
Industry	Electronics
Founded	1956
Headquarters	Lahore, Punjab, Pakistan
Area served	Pakistan
Key people	Muhammad Naseem Saigol (Chairman); Muhammad Murad Saigol (CEO);
Products	Refrigerators, Air conditioners, Microwave Ovens, Water Dispensers, Transformers, Switchgear and Energy Meters
Revenue	Rs. 66.02 billion (US$230 million) (2022)
Operating income	Rs. 5.43 billion (US$19 million) (2022)
Net income	Rs. 1.06 billion (US$3.7 million) (2022)
Total assets	Rs. 67.41 billion (US$230 million) (2022)
Total equity	Rs. 38.95 billion (US$130 million) (2022)
Parent	Saigol Group
Website	pel.com.pk

Pak Elektron Limited (PEL) (Urdu: پاک الیکٹران لمیٹڈ) is a Pakistani major home appliances and electrical equipment manufacturer headquartered in Lahore.^[2]

PEL operates in two segments - power and appliances. The former includes manufacturing of transformers, grid stations and energy meters among other goods, while the latter division deals in making, assembling and distribution of home appliances like refrigerators and air conditioner.^[3]^[4]

History

Pak Elektron Ltd (PEL) was founded in 1956 through a technical collaboration with AEG. In 1978, PEL was acquired by Saigol Group and was taken public a decade later. In 2009, PEL became the sole distributor of LG Corporation's home appliances in Pakistan.

In February 2018, the World Bank imposed a 33-month debarment on PEL, its affiliates PEL Marketing, Kohinoor Power Company, and its former general manager, Abdul Waheed Butt, for engaging in collusive practices during bidding on World Bank-financed electricity distribution and transmission improvement projects in Pakistan.^[5]^[6] As part of Negotiated Resolution Agreements, PEL and Butt acknowledged their roles in the misconduct and agreed to comply with specified corporate compliance conditions for release from debarment. An investigation by the World Bank's Integrity Vice Presidency found that PEL was part of a trade association that conspired to allocate predetermined shares of five contracts by deciding winners in advance and coordinating bid prices; Butt chaired meetings that distributed at least two of these contracts among group members.^[7]

In 2020, PEL became a distributor of Panasonic products in Pakistan.^[8]

Appliances Division

PEL’s Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing.

PEL Air

PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of Japan. Ever since their launch, PEL air conditioners have a leading position in the market. Recognizing the shift in consumers' preference from window-type to split-type air conditioners, PEL has focused its manufacturing efforts on split-type air conditioners.

PEL Refrigerators

The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s IAR-SILTAL of Italy. Like air conditioners, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share across Pakistan.

PEL Deep Freezers

PEL deep freezer was introduced in 1987 in technical collaboration with M/s Ariston Thermo of Italy.

Power Division

PEL's Power Division consists of three main products:

Energy meters^[9]
Transformers^[9]
Switchgears^[9]

References

^ ^a ^b ^c ^d ^e "PEL Annual Report 2022" (PDF). pel.com.pk. Retrieved 6 December 2023.
^ "Corporate results: Pak Elektron's earnings increase 84%". The Express Tribune. 1 September 2015. Retrieved 31 October 2016.
^ "Pak Elektron Limited | Business Recorder". Business Recorder. Retrieved 31 October 2016.
^ "A story of recovery after years of frozen growth - The Express Tribune". The Express Tribune. 5 September 2015. Retrieved 31 October 2016.
^ "World Bank Group Announces Debarment of Pak Elektron Limited". World Bank.
^ Report, Staff (23 February 2018). "World Bank debars Pak Elektron for 33 months". Profit by Pakistan Today.
^ Reporter, The Newspaper's (24 February 2018). "PEL, Kohinoor debarred from WB-funded project". DAWN.COM.
^ Reporter, The Newspaper's Staff (2 June 2020). "Panasonic, PEL partner up". DAWN.COM.
^ ^a ^b ^c Hussain, Dilawar (20 April 2015). "PEL's expanding market". DAWN.COM.

External links

Pak Electron Limited

[AR2022-1] "PEL Annual Report 2022" (PDF). pel.com.pk. Retrieved 6 December 2023.

[2] "Corporate results: Pak Elektron's earnings increase 84%". The Express Tribune. 1 September 2015. Retrieved 31 October 2016.

[3] "Pak Elektron Limited | Business Recorder". Business Recorder. Retrieved 31 October 2016.

[4] "A story of recovery after years of frozen growth - The Express Tribune". The Express Tribune. 5 September 2015. Retrieved 31 October 2016.

[5] "World Bank Group Announces Debarment of Pak Elektron Limited". World Bank.

[6] Report, Staff (23 February 2018). "World Bank debars Pak Elektron for 33 months". Profit by Pakistan Today.

[7] Reporter, The Newspaper's (24 February 2018). "PEL, Kohinoor debarred from WB-funded project". DAWN.COM.

[8] Reporter, The Newspaper's Staff (2 June 2020). "Panasonic, PEL partner up". DAWN.COM.

[auto-9] Hussain, Dilawar (20 April 2015). "PEL's expanding market". DAWN.COM.

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v t e Saigol Group
People	Azam Saigol Rafique Saigol
Companies	Maple Leaf Cement Pak Elektron Limited
Former companies	Union Bank United Bank Limited United Chemicals