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Pinkvilla

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Pinkvilla
Official logo of Pinkvilla
Type of site
Entertainment news site
Available in
Founded2007
HeadquartersMumbai, Maharashtra
Country of originIndia
Area servedWorldwide
Founder(s)Nandini Shenoy
CEONandini Shenoy
Industry
  • Entertainment
  • Lifestyle
  • Arts
URLwww.pinkvilla.com
LaunchedMay 2007; 17 years ago (2007-05).
Current statusActive

Pinkvilla is an Indian entertainment and lifestyle platform.[1] As of June 2022, Pinkvilla has over 50,000,000 visitors on its website and app.[2]

Overview

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Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to Bollywood, Hollywood, South Cinema, and Korean entertainment as well as fashion, food, travel, health, and many others.[3][4][5] Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019.[6]

History

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Launched in May 2007, Pinkvilla was founded by Nandini Shenoy, who formerly worked at Microsoft as a software engineer.[3][1][7][8][9]

The site initially operated solely from the US with no connections to Indian media. Nandini formed a network of photographers to work with Pinkvilla, allowing the platform to gain readers in 2009 when some photos of Sonam Kapoor went viral.[10][9] In 2013, Pinkvilla formed its first editorial team in Mumbai, setting up its first office in 2015.[9]

In 2020, the platform recorded more than 30 million unique monthly visitors. In the same year, it also announced the launch of its two new Pinkvilla properties, "HallyuTalk" and "Pinkvilla Rooms". HallyuTalk is the first Korean entertainment platform launched extensively in the country.[11] In 2021, international box office analyst Jatinder Singh joined the Pinkvilla editorial team.[12]

Sub-verticals

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  • Pinkvilla South
  • Pinkvilla Telly
  • Pinkvilla Fashion
  • Pinkvilla USA
  • Pinkvilla Rooms
  • HindiRush
  • Pinkvilla Telugu[13]
  • HallyuTalk

Events

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The platform Pinkvilla's event collaboration was with Lux, for the Lux Golden Rose Awards in 2018.[14] In 2022, Pinkvilla witnessed two large-scale events, Pinkvilla Style Icons and HallyuTalk Awards. Pinkvilla Style Icons is the first independent on-ground event for Pinkvilla. Its first edition was held on 16 June 2022 and marked fifteen years in business for the brand.[15]

The HallyuTalk awards was India's first awards show to recognize Korean entertainment at a large scale, garnering a reach of over 275 million.[16][17]

References

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  1. ^ a b Datta, Sohini (17 October 2010). "The colour of style". Verve (Indian magazine). Retrieved 2 August 2019.
  2. ^ "Pinkvilla celebrates launch of its second regional offering Pinkvilla Telugu - Exchange4media". exchange4media. Retrieved 10 October 2022.
  3. ^ a b Goyal, Prateek (27 June 2020). "'Nasty, irresponsible, shameless': Why do blind items still hold currency in Bollywood?". Newslaundry. Retrieved 10 October 2022.
  4. ^ "ठरलं! रिचा चड्ढा आणि अली फजल 'या' दिवशी अडकणार लग्नबंधनात". News18 Lokmat (in Marathi). 5 August 2022. Retrieved 10 October 2022.
  5. ^ "Bipasha Basu, Karan Singh Grover reportedly expecting first child". Daily Times (Pakistan). 1 August 2022. Retrieved 10 October 2022.
  6. ^ Priceonomics (26 July 2016). "What Are the Most Popular Websites by Demographic?". Forbes. Retrieved 10 October 2022.
  7. ^ Datta, Sohini (17 October 2010). "The colour of style". Verve (Indian magazine). Retrieved 10 October 2022.
  8. ^ Jain, Aashika (31 May 2018). "How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News". Entrepreneur. Retrieved 10 October 2022.
  9. ^ a b c Sachdeva, Shubham (9 December 2018). "The Inspiring Story Of Pinkvilla Founder Nandini Shenoy Proves Why Passion The Key To Succeed". Marketing Mind. Retrieved 10 October 2022.
  10. ^ Jain, Aashika (31 May 2018). "How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News". Entrepreneur. Retrieved 3 August 2019.
  11. ^ "BTS Jin's "Yours" Is Officially "The Best K-Drama OST Of 2021," According To "The HallyuTalk Awards"". Koreaboo. 14 January 2022. Retrieved 10 October 2022.
  12. ^ "Jatinder Singh". Pinkvilla. Retrieved 13 February 2023.
  13. ^ "Pinkvilla celebrates launch of its second regional offering Pinkvilla Telugu - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 12 June 2022.
  14. ^ "Lux Golden Rose Awards concludes successfully in collaboration with Star TV network and Mindshare India". MediaNews4U. 11 December 2018. Retrieved 10 October 2022.
  15. ^ "Pinkvilla announces first edition of 'Pinkvilla Style Icons' - Exchange4media". exchange4media. Retrieved 10 October 2022.
  16. ^ "Pinkvilla HallyuTalk Award reaches over 275 million fans in its maiden edition - Exchange4media". exchange4media. Retrieved 10 October 2022.
  17. ^ "Pinkvilla HallyuTalk Award reaches over 275 million fans in its maiden edition". AlJazeera. 21 January 2022. Retrieved 10 October 2022.
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