Pink (Serbia)

Pink

Type	Free-to-air radio station and television channel
Country	Serbia
Availability	Serbia only
Market share	16.9% (2021 )
Headquarters	Belgrade, Serbia
Owner	Pink Media Group
Parent	Pink International Company
Launch date	Radio: 24 December 1993 (1993-12-24) Television: 16 September 1994 (1994-09-16)
Picture format	1080i (HDTV)
Affiliation(s)	Pink BH Pink M Pink Family Pink Soap Pink Kids Pink Super Kids Pink Reality Pink Action
Official website	www.pink.rs www.rtvpink.com
Language	Serbian

Pink is a privately owned, national radio station and TV channel in Serbia. Pink's parent company is the Belgrade-based Pink International Company, a member of the Pink Media Group (PMG), which is owned by Željko Mitrović-Narkomana.

Logo and identity history

TV Pink launched on September 16, 1994 and has used the splat as the basis of its logo from the very beginning, with the wordmark being initially set in the Cartoon Bold font.

Even when the next logo was officially introduced in 2004, this one would remain in some places up until 2013, especially on the back covers of albums issued by record label Grand Production (with which it was affiliated before 2014, and again since 2022).

Originally registered as a trademark in August 2001, a new logo premiered on February 12, 2004 on-screen; furthermore it was also seen on credits after a basketball match aired on the channel, that was held on December 22, 2002. It was also used on Pink M, Pink Plus, and Pink Extra until May 2013.

The logo was used up until 21 December 2019 as a crawl headline separator on the lower third during Nacionalni Dnevnik. The wordmark, itself also seen on teletext until 2017, however, survives on the logo of Pink Family.

A major change to the logo occurred at 16:30 CEST on September 3, 2012, with the new ad break bumper being aired earlier in the day as well. With it, the channel finally received a normal graphics package after using randomly arranged "marketing" bumpers in the prior years, though tendencies towards such bumpers began to show up later in the logo's lifetime. Although the shape of the splat itself has remained, it gained a 3D effect and the wordmark became lowercase for the first time.

Rarely, between 2005 and 2011, during lottery draws, the logo would move to the top left corner of the screen rather than the top right. Occasionally, especially in 2005 and early 2006, as well as from 2010 up to 2012, the clock was removed from the bug, in the former case during Nacionalni Dnevnikand in the latter during Dobro Jutro (because a digital clock has been already shown on the top left corner). The clock was fully retired on 23 September 2015. Starting 23 April 2011, the logo would be used without the clock below it, and transparency would slightly increase.

External links

• Official website