Kardinal began working with Nottz in 2002,[1] and their first collaboration, "Sick!", was released the following year as a B-side of Kardinal's "Belly Dancer" single. Since then, they've collaborated numerous times, with Nottz's production appearing on Kardinal's Kill Bloodclott Bill mixtape and Not 4 Sale album, and with Kardinal making appearances on Nottz's You Need This Music album and Rawth EP (with Asher Roth).
The project was announced in early 2011. Originally titled Seven, Kardinal and Nottz recorded it in seven days, though some tracks were added later.[3][4] Lyrical themes on the mixtape range from gun violence in Toronto on "Kill Shot", to education on "Mr. Parker"; both songs spawned music videos. The mixtape features shoutouts from several notable hip hop artists and producers, including Bun B, DJ Green Lantern, Boi-1da, and Pete Rock, among others.[5]
Urbanology Magazine gave the mixtape a favorable review, stating that it "combines Nottz' cartoonish beats and Kardi's animated flow making for a perfect match," also calling it "a great reintroduction to familiar faces."[6]