Alex Baldock
Alex Baldock | |
|---|---|
| Born | Alexander David Baldock 21 November 1970 |
| Nationality | British |
| Education | Oundle School |
| Alma mater | Worcester College, Oxford |
| Occupation | Businessman |
| Title | CEO, Currys plc |
| Term | February 2018 – present |
| Predecessor | Sebastian James |
| Spouse | Amy Roberts |
| Children | 4 |
Alexander David Baldock (born 21 November 1970) is a British businessman, former banker, and the chief executive (CEO) of Currys plc (formerly Dixons Carphone).[1]
Early life
[edit]Alexander David Baldock was born in November 1970.[2] He was educated at Oundle School, followed by a degree in modern history from Worcester College, Oxford.[3][4]
Career
[edit]Baldock started his career as a management consultant at Kalchas, before joining Barclays.[5] From 2008 to 2012, Baldock worked for the asset finance company, Lombard, a division of RBS Group, rising to managing director.[5]
In 2012, Baldock joined Shop Direct as CEO.[5] In October 2017, Baldock announced that he would be leaving Shop Direct at the end of January 2018.[6]
In January 2018, Sebastian James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and was succeeded by Baldock, who had been CEO of the online retailer Shop Direct since 2012.[7][8] Two months into his tenure at Dixons Carphone he launched a scathing attack on his predecessor declaring that he had found “plenty to fix” at the retailer in a classic example of kitchen sinking.[9]
He is a Conservative Party donor.[10] He is paid £1 million per year as CEO of Currys plc.[1]
Personal life
[edit]Baldock is married to garden designer Amy Roberts, and they have four children.[4] He is a supporter of Chelsea F.C.[1]
References
[edit]- ^ a b c Shah, Oliver. "Interview: Alex Baldock, Dixons' Action Man, scrambles to keep superstores plugged in". ISSN 0140-0460. Retrieved 2021-11-19.
- ^ "Alexander David BALDOCK - Personal Appointments (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 20 January 2018.
- ^ Shah, Oliver (26 March 2017). "Banker drags Littlewoods into 21st century". Retrieved 20 January 2018 – via www.thetimes.co.uk.
- ^ a b "Alex Baldock - GP Bullhound Northern Tech Awards". northerntechawards.com. Retrieved 20 January 2018.
- ^ a b c "EXECUTIVE". shopdirect.com. 20 August 2013. Retrieved 20 January 2018.
- ^ Boland, Hannah (20 January 2018). "Dixons Carphone hires Shop Direct's Baldock to top role after chief executive quits for Boots". The Telegraph. Retrieved 20 January 2018 – via www.telegraph.co.uk.
- ^ Slawson, Nicola (20 January 2018). "Dixons Carphone CEO will step down to run chemist chain Boots". The Guardian. Retrieved 20 January 2018.
- ^ Editorial, Reuters (19 January 2018). "Dixons Carphone CEO James quits for job at Boots". reuters.com. Archived from the original on January 20, 2018. Retrieved 20 January 2018.
{{cite news}}:|first=has generic name (help) - ^ Onita, Laura (November 9, 2019). "Dixons Carphone boss boxes himself in ahead of difficult Christmas". The Telegraph – via www.telegraph.co.uk.
- ^ "The Tory 100: captains of industry, party donors (and a few tax avoiders)" – via www.theguardian.com.