AudienceProject
 | |
| Formerly | UserReport |
|---|---|
| Company type | Private |
| Industry | Advertising |
| Founded | 2010 |
| Founders | Søren Hoelgaard Justesen, Mogens Storgaard Jakobsen, Henrik Lauritzen |
| Headquarters | Copenhagen, Denmark |
Area served | Worldwide |
Key people | Henrik Lauritzen (CEO) |
| Products | UserReport, AudienceHub, AudienceReport, AudienceData and EngagementReport |
| Website | www |
AudienceProject is a technology-based market research company founded in Copenhagen, Denmark and operational worldwide. The company provides marketing and advertising tools and services that help publishers, agencies and advertisers identify, build, reach and measure audiences. The company is headquartered in Denmark and has offices in the United Kingdom, Germany, France and Ukraine.
History
[edit]In 2010, a group of market researchers from the Nordic research company Epinion founded AudienceProject (under the name UserReport) with the purpose of improving market research in the digital age. Shortly after the inception of the company, AudienceProject released its UserReport survey tool and Feedback Forum.
In 2012, after launching their research and audience panels in the Nordics, AudienceProject released its audience measurement tool AudienceReport and brand lift service EngagementReport.
In 2014, AudienceProject introduced its first targeting segments, enabling partners to utilise the company's online panel and data pool.
In 2015, the company was rebranded as AudienceProject.[1] Shortly after the rebranding of the company, AudienceProject introduced an integration between AudienceReport and TechEdge,[2] enabling partners to see the effects of their digital and TV advertising in one coherent audience measurement.
In 2016, AudienceReport won a Digiday award for Best Audience Measurement Platform for bringing efficiency, effectiveness and creativity to media and marketing processes.[3]
In 2018, AudienceProject introduced the first individually-based addressable TV measurement service.[4]
In 2019, AudienceProject released its self-service platform AudienceHub,[5] enabling partners to build and activate their own unique targetable audiences. Later that year, AudienceProject joined forces with the three biggest Danish broadcasters (TV 2, Nordic Entertainment Group and Discovery), Seer-undersøgelsen and TechEdge to introduce the Danish Market Standard - a transparent measurement standard for addressable TV campaigns.[6]
In 2020, AudienceProject was chosen by the official measurement of user statistics for Finnish websites and apps, Media Metrics Finland, to provide the technology for the measurement of page views and demographics for 300-400 of Finland's biggest websites and apps.[7][8]
References
[edit]- ^ Larsen, Jakob M. "Markedsanalyse-firma skifter navn". Dansk Markedsføring (in Danish). Retrieved 19 June 2020.
- ^ Svedjetun, Fredrik. "Så mycket ökar kraften med webb-tv". Dagens Media (in Swedish). Retrieved 19 June 2020.
- ^ Larsen, Jakob M. "Fornem pris til dansk platform". Dansk Markedsføring (in Danish). Retrieved 19 June 2020.
- ^ "AudienceProject launches Addressable TV measurement". Advanced Television. Retrieved 19 June 2020.
- ^ Broughton, Mathew. "DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration". ExchangeWire. Retrieved 19 June 2020.
- ^ Madsen, Thomas Nygaard. "NENT, Discovery og TV 2 går sammen om dokumentation af digitale reklamer". Mediawatch (in Danish). Retrieved 19 June 2020.
- ^ Lindhardt, Kit. "Dansk analyseselskab skal måle trafikdata for finske medier". Mediawatch (in Danish). Retrieved 19 June 2020.
- ^ "AudienceProject named measurement partner for Media Metrics Finland". Research Live. Retrieved 19 June 2020.