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Bread Ahead

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Bread Ahead
Company typePrivate limited company
IndustryBakery
Founded13 September 2012 (13 September 2012)
HeadquartersLondon, England
Number of locations
7 (2022)
Key people
  • Matthew Jones, founder
Productsbread, doughnuts, sandwiches, soups, and cakes
Websitebreadahead.com

Bread Ahead is a chain of bakeries that also provide baking classes in London, United Kingdom. It was founded in 2013 by Matthew Jones[1] in London's Borough Market.[2] Under Jones' guidance as founder and head baker, it has specialised in[3] doughnuts,[4] using British sourced ingredients from traders in Borough Market and Chelmsford in Essex.[5] It also sells sourdough breads, cakes, pizza, coffees and pastries.[6]

Locations

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As of June 2023, there are seven outlets in London, one in Saudi Arabia and one in Dubai.[7][8][9][10][11] During the months between September 2021 and February 2022 Bread Ahead had a temporary residency at the Southwark Cathedral Cafe.[12]

Year Location Status
2013 Borough Market Open
2023 Bromely Open
2016 Pavilion Road Open
2019 Wembley Open
2022 South Kensington Open
2023 The Tea House Open
2022 Jeddah, Saudi Arabia Open
2022 Dubia, UAE Open
2023 Riyadh, Saudi Arabia Open
Vanilla Doughnuts from Bread Ahead bakery
Bread Ahead Vanilla Doughnuts

Baking school

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In 2014, Bread Ahead set up a bakery school to teach customers.[13][14][15][16][17] During the lockdown in 2019/20 they moved the baking classes online.[18][19] The live baking workshops ran every day at 2pm on their Instagram account, where viewers could tune in for a live baking lesson.[20]

Matthew Jones

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Matthew Jones founded Bread Ahead Bakery and Baking School,[3] after having spent 15 years working in Michelin-starred restaurants.[21]

In 2017 Jones published Baking School: The Bread Ahead Cookbook,[22] and in 2021 Jones published the book Bread Ahead: The Expert Home Baker: A Masterclass in Classic Baking.[23]

References

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  1. ^ "Our Story". Bread Ahead. Retrieved 26 May 2022.
  2. ^ Business, Twisper. "Keeping up the pace during lockdown | TWISPER Business". business.twisper.com. Archived from the original on 26 June 2022. Retrieved 17 February 2022. {{cite web}}: |last= has generic name (help)
  3. ^ a b Abrahams, Luke (29 December 2017). "Doughnut mecca Bread Ahead is opening a new branch in Soho". www.standard.co.uk. Retrieved 17 February 2022.
  4. ^ "Bread Ahead • The Cult London Bakery With The Legendary Doughnuts". Secret London. 4 June 2021. Retrieved 17 February 2022.
  5. ^ Stewart, Victoria (9 April 2015). "Made in London: meet baker Matt Jones of Bread Ahead Bakery". www.standard.co.uk. Retrieved 17 February 2022.
  6. ^ "Bread Ahead is opening a huge restaurant, bakery and school in Wembley". Hot Dinners. 20 March 2019. Retrieved 17 February 2022.
  7. ^ "Dubai Expo 2020 nearing an end: Some must-have culinary experiences at the Expo". The Financial Express. 13 February 2022. Retrieved 17 February 2022.
  8. ^ "Interview with Founder & Head Baker of Bread Ahead Matt Jones". Healys LLP. 21 September 2021. Retrieved 17 February 2022.
  9. ^ "Learn to bake in Dubai at Borough Market's famous Bread Ahead". What's On. 3 November 2021. Retrieved 17 February 2022.
  10. ^ Cooper, Leonie (September 2021). "Holy dough! Bread Ahead for Southwark Cathedral café residency". Time Out London. Retrieved 17 February 2022.
  11. ^ Hansen, James (23 July 2020). "One of London's Destination Bakeries Thinks Staying Local Is the Future". Eater London. Retrieved 17 February 2022.
  12. ^ Cooper, Leonie (September 2021). "Holy dough! Bread Ahead for Southwark Cathedral café residency". Time Out London. Retrieved 19 May 2022.
  13. ^ bighospitality.co.uk (15 December 2017). "Bread Ahead to open Soho cafe amid bakery sector boom". bighospitality.co.uk. Retrieved 17 February 2022.
  14. ^ Plim, Alex (16 February 2017). "Bread Ahead Bakery School: Doughnut Workshop". Time Out London. Retrieved 17 February 2022.
  15. ^ "Bread Ahead launch interactive online baking workshops". Hot Dinners. 13 May 2020. Retrieved 17 February 2022.
  16. ^ "Luxury Hospitality Magazine talks to Matthew Jones, the Founder of Bread Ahead - Luxury Hospitality Magazine". Retrieved 21 February 2024.
  17. ^ Howells, Tom (13 June 2017). "No dough? Bread Ahead is running free sourdough classes this summer". Time Out London. Retrieved 17 February 2022.
  18. ^ Alabi, Leke Oso (26 March 2020). "UK entrepreneurs forced to adapt to survive". Financial Times. Retrieved 17 February 2022.
  19. ^ "Borough Market Diaries: behind the... | Great British Food Awards". Great British Food. Retrieved 17 February 2022.
  20. ^ "Improve your baking skills with an online course". The Independent. 3 June 2020. Retrieved 19 May 2022.
  21. ^ "Recipes for success: London's Bread Ahead founder chef Matthew Jones offers cinnamon bun recipe for Ramadan". Arab News. 31 March 2023. Retrieved 21 February 2024.
  22. ^ "Baking School: The Bread Ahead Cookbook by Justin Gellatly | WHSmith". 'WHSmith. Retrieved 21 February 2024.
  23. ^ Bread Ahead: The Expert Home Baker : A Masterclass in Classic Baking. 11 November 2021. ISBN 978-1-78488-456-7.
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