Circular Monday
Circular Monday is a grassroots movement, database and shopping day for circular consumption.[1] It involves businesses with circular economy business models that sell, rent, share and repair products made out of recycled materials, including second hand services.
![](http://upload.wikimedia.org/wikipedia/commons/thumb/6/65/5fb63bcbc7fc5382208780aa_circular_monday_2.jpg/220px-5fb63bcbc7fc5382208780aa_circular_monday_2.jpg)
It was founded in 2017 in Malmö, Sweden, by Swedish start-up founder Henning Gillberg,[2][3] and was initially called White Monday; it changed name in 2020.[4] It was devised as an antidote to Black Friday, which promotes linear consumption, and takes place on the Monday before Black Friday.[5] By 2019, over 200 businesses were taking part.[6] Participating businesses - mainly based in Europe - discount their products to expose circular alternatives to the linear consumption offered by Black Friday and other shopping days.
See also[edit]
References[edit]
- ^ "Circular Monday". Circular Monday. Retrieved 18 November 2021.
- ^ "White Monday - a counter movement to Black Friday". Fair Afric. 25 November 2020. Archived from the original on 16 December 2021. Retrieved 16 December 2021.
- ^ "Black Friday we know – but what is White Monday?". Sweden Culture. 2019. Archived from the original on 16 December 2021. Retrieved 16 December 2021.
- ^ "White Monday blir Circular Monday". Aktuell Hållbarhet. Retrieved 18 November 2021.
- ^ "Circular Monday". Medveten Konsumtion. Archived from the original on 18 November 2021. Retrieved 18 November 2021.
- ^ Ho, Sally (26 November 2019). "#WhiteMonday: A Circular Answer To #BlackFriday & Our Wasteful Consumer Culture". Green Queen. Retrieved 16 December 2021.
External links[edit]