Clutched
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
Clutched is a digital media company specializing in the automotive industry, founded and based in Singapore.[1]
History
[edit]The company was founded by Jackie Prabhu, a Singaporean car enthusiast. Clutched first started out as a YouTube channel, "Clutched with Jackie", focused on car reviews.[1] Prabhu's channel provided information regarding car purchases.
The channel has evolved into a company that provides customized content generation for clients.[2] The company also wrote news coverage and held press conferences about product and car launches.
In October 2015, Clutched rebranded and added new categories, such as product and event reviews, to their video offerings. They also added articles regarding automotive news, directory listings, and a participatory forum.[citation needed]
Awards
[edit]- Marketing Magazine 2016 Loyalty & Engagement Awards: Top 5 in "Best Engagement Strategy for a Male Audience"[3]
References
[edit]- ^ a b Clutched (Producer), & Prabhu, J. (2014). What is CLUTCHED about? Singapore: Youtube.
- ^ Clutched PTE LTD. (2016, January 12). Clutched. Retrieved June 29, 2016, from Clutched: http://www.clutched.com.sg Archived 2016-06-19 at the Wayback Machine
- ^ Marketing Magazine. (23, June 2016). Finalists | Loyalty & Engagement Awards 2016. (Lighthouse Independent Media) Retrieved June 2016, 29, from Loyalty and Engagement Awards 2016: http://www.marketing-interactive.com/le-awards/sg/finalists/