Daniel Wellington
 | This article contains promotional content. (January 2024) |
 | |
| Industry | Fashion |
|---|---|
| Founded | 2011 |
| Founder | Filip Tysander |
| Headquarters | , |
| Owner | Filip Tysander |
| Website | danielwellington.com |
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Daniel Wellington (DW) is a Swedish wristwatch brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches, largely with a digital strategy using social networks like Instagram. Headquartered in central Stockholm, the company's products are sold in over 25 countries.[1]
The watches are designed in Sweden, made in China,[2] and use quartz movements made by Miyota, a Japanese company. The watch straps are made of Italian leather. Their "Classic" range of watches are named after British toponyms.[3]
In February 2017, Daniel Wellington was named the fastest-growing private company in Europe.[4] The company made $230 million in revenue and $111.5 million in profit in 2016.[5] However, in the later years, the company has struggled to keep its profitability. As of 2021, the Swedish watch manufacturer registered operating losses of approximately 387 million Swedish kronor, making it the third consecutive year in which the company reported operating losses.[6]
See also
[edit]References
[edit]- ^ "Dezeen Watch Store interview Daniel Wellington founder Filip Tysander". Dezeen Watch Store. 2014-04-04. Retrieved 2017-06-16.[permanent dead link]
- ^ "How Daniel Wellington Made a $200 Million Business Out of Cheap Watches". Bloomberg.com. 2015-07-14. Retrieved 2017-11-06.
- ^ "Classic" watches webpage Archived 2019-04-07 at the Wayback Machine on official Daniel Wellington website; last modified 2019. (Accessed 2019-04-07.)
- ^ "Daniel Wellington the fastest growing private company in Europe — six Nordic rockets in Top 10". nordic.businessinsider.com. Archived from the original on 2019-01-04. Retrieved 2017-11-06.
- ^ "Daniel Wellington just posted 1 billion in pure profit — and this guy gets all of it - Business Insider Nordic". 2018-10-20. Archived from the original on 2018-10-20. Retrieved 2022-10-16.
- ^ "Daniel Wellington: operating profit 2021". Statista. Retrieved 2024-06-21.