Divo (record label)
| Divo | |
|---|---|
 Divo( Record Label) Official Logo. | |
| Founded | 2013 |
| Founder | Shahir Muneer Vishu Ramasamy |
| Status | Active in India |
| Genre | World |
| Country of origin | India |
| Location | Chennai |
| Official website | divo |
Divo is an Indian-based record label headquartered in Chennai, Tamil Nadu. They are known for film music and digital media productions.[1][2] In 2023, Warner Music Group acquired a majority stake in Divo.[3]
History
[edit]Divo was established in 2014 by Shahir Muneer[4] as a startup online video company in South India. The company's initial focus was on the Tamil market, which subsequently expanded to other regions within South India.[4] Since inception, the company has worked for well known musicians including A. R. Rahman, Dhanush, Anirudh Ravichander, Yuvan Shankar Raja and many others.[5][6]
In 2020, Divo expanded its offerings to include content, digital, and influencer marketing services.[7]
In a strategic content-sharing partnership with Airtel Xstream, Divo launched the "Divo Movies" channel in 2021, bringing Tamil content to users. This collaboration allows subscribers to access Divo's catalog of Tamil films, including premieres and titles featuring actors such as Rajinikanth, Vijay, Ajith, and GV Prakash.[8]
In 2022, the company collaborated with regional content creators to launch exclusive podcasts on Spotify in various Indian regional languages. Divo provided support in creative production, post-production, podcast operations, and promotional activities. Notable content creators onboarded include Urlo Muchatlu from the Anil Geela Podcast, Prasad from Tech In Telugu with Prasad, and regional creators such as RJ Sha, RJ Ananthi, Aranthangi Nisha, Rajmohan, Rishipedia, Kishen Das, Shanthnu & Kiki, and MaKaPa Anand.[9]
In 2023, Warner Music Group acquired a majority stake in Divo.[10]
Services
[edit]Divo offers video and music distribution, marketing and copyright management for film studios, TV channels, musicians and music platforms.[11] The company also offers reputation management for brands, celebrities, and films.[6]
Activities
[edit]As of 2024, Divo distributes over 30,000 music tracks. The company receives over 2 billion views monthly.
Discography
[edit]See also
[edit]References
[edit]- ^ Latha, Srinivasan (8 November 2014). "New players turn up the volume in Tamil audio rights business". business-standard.com. Retrieved 26 May 2017.
- ^ Sreedhar, Pillai (16 January 2016). "Hit singles, hit films?". thehindu.com. Retrieved 26 May 2017.
- ^ Farooqui, Javed (10 February 2023). "Warner aims to become third largest music label in India". The Economic Times. ISSN 0013-0389. Retrieved 21 October 2024.
- ^ a b Malik, Sakshi (12 January 2021). "In conversation with Shahir Muneer, Divo". Agency Reporter. Retrieved 21 October 2024.
- ^ "Divo enabled not only for Dhanush to retain the copyright and generate income and royalties for his albums and works". dnaindia.com. 11 March 2017. Retrieved 26 May 2017.
- ^ a b "Yuvan launches his audio label 'U1 Records'". timesofindia.indiatimes.com. 13 January 2017. Retrieved 26 May 2017.
- ^ Chakrabarty, Madhushree (22 December 2020). "Divo ventures into content, digital and influencer marketing". Media Infoline. Retrieved 21 October 2024.
- ^ "Airtel Xstream App partners with DIVO Movies, brings premium Tamil content Live through exclusive channel". 1 March 2021. Retrieved 21 October 2024.
- ^ "Divo collaborates with regional content creators to help them launch podcasts on Spotify". www.buzzincontent.com. Retrieved 21 October 2024.
- ^ Communications, W. R. M. (8 February 2023). "WARNER MUSIC INDIA SIGNS DEAL TO ACQUIRE A MAJORITY STAKE IN DIVO, THE LARGEST DIGITAL MEDIA AND MUSIC COMPANY IN SOUTH INDIA". Warner Music Group. Retrieved 21 October 2024.
- ^ Sreedhar, Pillai (13 February 2016). "The YouTube effect". thehindu.comm. Retrieved 26 May 2017.
