Encyclopedia of Major Marketing Strategies
Encyclopedia of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) is a multi-volume reference work that describes and analyzes major marketing campaigns, published by Gale.[1][2]
Volumes:
- I (1999)
- II (2007)
- III (2013)
- IV (2019)
References
[edit]- ^ Scott, Penny (2014). ""Encyclopedia of Major Marketing Strategies."". Reference & User Services Quarterly. 54 (2): 61. ProQuest 1642547472.
- ^ Fadel, Stephen (2019-04-03). "Encyclopedia of major marketing strategies, volume 4". Journal of Business & Finance Librarianship. 24 (1–2): 69–71. doi:10.1080/08963568.2019.1632647. ISSN 0896-3568. S2CID 198363044.
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