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Happy Happy

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For the Norwegian film, see Happy, Happy.
"Happy Happy"
Standard single cover
Single by Twice
from the album &Twice
LanguageJapanese
B-side"The Best Thing I Ever Did (Japanese ver.)"
ReleasedJuly 17, 2019 (2019-07-17)
GenreJ-pop
Length3:26
LabelWarner Music Japan
Composer(s)
  • Lee Woo-min "collapsedone"
  • Val Del Prete
  • Eric Sanicola
Lyricist(s)Yu Shimoji
Twice singles chronology
"Fancy"
(2019) 		"Happy Happy"
(2019) 		"Breakthrough"
(2019)
Twice Japanese singles chronology
"BDZ"
(2018) 		"Happy Happy"
(2019) 		"Breakthrough"
(2019)
Music video
"Happy Happy" on YouTube

"Happy Happy" is a song recorded by South Korean girl group Twice. It is the group's fourth Japanese maxi single, featuring three other tracks. The song was pre-released digitally on June 12, 2019, and the CD single was later released on July 17 by Warner Music Japan.

Background and release

[edit]

On April 6, 2019, Twice announced the release of their fourth and fifth Japanese singles, titled "Happy Happy" and "Breakthrough", along with the news that Twice would appear in a television commercial for Qoo (a non-carbonated beverage from the Coca-Cola Company) on the 20th anniversary of the brand. The commercial, featuring "Happy Happy", began airing nationwide in Japan on April 8.[1][2] On June 12, "Happy Happy" was pre-released as a digital single on various online music portals and the full music video was also released online on the same day.[3][4][5] The CD single was officially released on July 17, alongside "Happy Happy Dance Making Video in Hawaii".[6][7]

To commemorate the release of both new singles, the variety program Twice in Hawaii was aired on AbemaTV from July 19 to July 21. Twice members fulfilled requests from fans, who had been recruited in advance on SNS, on location in Hawaii.[8] In mid-August, a collaboration project by Twice and Watabe Wedding was released, featuring Twice's surprise performance of "Happy Happy" at a wedding held at Ko Olina Aqua Marina Chapel in Hawaii.[9] A special limited time collaboration, "Qoo & Twice Halloween", featuring Twice members in Halloween costumes, began airing nationwide in Japan on September 9.[10]

Composition

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"Happy Happy" was composed by Collapsedone, Val Del Prete, and Eric Sanicola, with lyrics written by Yu Shimoji.[11] Tamar Herman, writing for Billboard, said the song is "meant to represent the brightness of a summer day" and described it as "a bouncy dance track similar to many of Twice's past songs, with its euphoric choral repetition of the titular phrase and a clapping beat guiding much of the melody".[5]

Music video

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The music video for the song was directed by Naive Creative Production and was released on June 11, 2019, on YouTube.[12] It was released at the same time as the music video for "Breakthrough", Twice's fifth Japanese maxi single. Both music videos begin with a split-colored set, and the "Happy Happy" music video emphasizes brighter tones, in contrast to the darker-toned "Breakthrough". It features Twice dressed in colorful, sporty looks and backed by bright graphics as the members are seen playing around during summer days.[5]

Promotion

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"Happy Happy" was first performed on a 2-hour special episode of Music Station on July 5, 2019. The single was also performed during the Japanese leg of Twicelights World Tour, which began on October 23 in Sapporo.[13][14] On September 28, it was performed on NHK Shibuya Note Presents Twice Request Live, a spin-off project of the music program Shibuya Note. Twice performed live at NHK Hall with a set list based on requests from fans.[15]

Commercial performance

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The CD single debuted at number 2 on the daily ranking of Oricon Singles Chart with 114,905 units sold on its release day.[16] It also ranked number 2 on the weekly Oricon Singles Chart with 247,032 copies sold,[17] and debuted at number 19 with 5,653 downloads on Oricon Digital Singles Chart.[18] It also debuted at number 2 on the Billboard Japan Hot 100 with 302,963 unit sales and 1,586,047 streams recorded July 15–21, 2019.[19]

Track listing

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CD single / digital download[20]
No.TitleLyricsMusicArrangementLength
1."Happy Happy"Yu Shimoji
  • Lee Woo-min "collapsedone"
  • Val Del Prete
  • Eric Sanicola
Lee Woo-min "collapsedone"3:26
2."The Best Thing I Ever Did" (Japanese version)Natsumi Watanabe
  • J.Y. Park "The Asiansoul"
  • Park Ji-min
  • Jinri (Full8loom)
  • Glory Face (영광의얼굴들) (Full8loom)
  • Sophia Pae
  • Lee Woo-min "collapsedone"
  • Justin Reinstein
  • J.Y. Park "The Asiansoul"
  • Lee Hae-sol
3:32
3."Happy Happy" (collapsedone Remix)Yu Shimoji
  • Lee Woo-min "collapsedone"
  • Val Del Prete
  • Eric Sanicola
Lee Woo-min "collapsedone"3:32
4."Happy Happy" (Instrumental) 
  • Lee Woo-min "collapsedone"
  • Val Del Prete
  • Eric Sanicola
Lee Woo-min "collapsedone"3:27
First press limited edition A DVD
No.TitleLength
1."Happy Happy" (Music video) 
2."Happy Happy" (Music video making movie) 
First press limited edition B DVD
No.TitleLength
1."Happy Happy" (Music video Lip sync ver.) 
2."Jacket Shooting Making Movie" 

Charts

[edit]

Certifications

[edit]
Certifications for "Happy Happy"
Region Certification Certified units/sales
Japan (RIAJ)[24] Platinum 250,000^

^ Shipments figures based on certification alone.

References

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  1. ^ "「Qoo（クー）」新CMにアジアNo.1最強ガールズグループTWICEが登場！". Coca Cola Japan (in Japanese). April 8, 2019. Archived from the original on December 23, 2019. Retrieved September 4, 2019.
  2. ^ "TWICE、新CMは"かわいいが渋滞" 新曲に乗せてキュンキュンポーズも". Oricon Music (in Japanese). Oricon ME inc. April 8, 2019. Archived from the original on October 23, 2019. Retrieved September 4, 2019.
  3. ^ "TWICE、新曲MVを2作同時解禁 素顔満載×全編ダンスで相反する魅力全開". Oricon Music (in Japanese). Oricon ME inc. June 12, 2019. Archived from the original on October 23, 2019. Retrieved September 4, 2019.
  4. ^ Kwak, Hyeon-soo (June 12, 2019). 트와이스, 일본 데뷔 2주년 기념 '이례적 앨범 프로모션'. Sports Donga (in Korean). The Dong-A Ilbo. Archived from the original on August 20, 2019. Retrieved August 20, 2019.
  5. ^ a b c Tamar, Herman (June 11, 2019). "TWICE Have a 'Happy Happy' 'Breakthrough' in Duo of New Music Videos: Watch". Billboard. Archived from the original on July 18, 2019. Retrieved August 8, 2019.
  6. ^ "TWICEがハワイ満喫 「HAPPY HAPPY」なダンス&メイキングMV公開". Oricon Music (in Japanese). Oricon ME inc. Archived from the original on July 17, 2019. Retrieved September 4, 2019.
  7. ^ "TWICE、メンバー全員でハワイ満喫「HAPPY HAPPY」別バージョンMV公開". Natalie Music (in Japanese). Natasha, Inc. Archived from the original on September 16, 2019. Retrieved September 4, 2019.
  8. ^ "TWICE、AbemaTV特番で新曲のプラクティスダンス動画を最速解禁". Oricon Music (in Japanese). Oricon ME inc. Archived from the original on July 21, 2019. Retrieved September 4, 2019.
  9. ^ "TWICEに会える権利が当たる！AbemaTV特番3夜連続で、ワタベウェディングとのコラボも". Natalie Music (in Japanese). Natasha, Inc. Archived from the original on July 6, 2019. Retrieved September 4, 2019.
  10. ^ "TWICE、新CMでハロウィン仮装を披露 「仮装やメイクの参考にしてくれたら」". Oricon Music (in Japanese). Oricon ME inc. September 4, 2019. Archived from the original on September 27, 2019. Retrieved September 4, 2019.
  11. ^ "TWICE (트와이스) - HAPPY HAPPY". Naver Music (in Korean). Naver Corp. Archived from the original on June 13, 2021. Retrieved December 20, 2019.
  12. ^ "TWICE「HAPPY HAPPY」Music Video". Studio Naive. August 5, 2019. Archived from the original on August 7, 2019. Retrieved August 7, 2019.
  13. ^ "「Mステ2時間SP」にDAOKO×MIYAVI、キスマイ、三浦大知、E-girlsら". Natalie Music (in Japanese). Natasha, Inc. June 28, 2019. Archived from the original on June 28, 2019. Retrieved September 4, 2019.
  14. ^ "DA PUMP&TWICE、『Mステ』SPダンス見どころ解説". Oricon Music (in Japanese). Oricon ME inc. July 5, 2019. Archived from the original on October 17, 2019. Retrieved September 4, 2019.
  15. ^ "TWICE「シブヤノオト」スピンオフ企画出演、NHKホールでリクエストライブ". Natalie Music (in Japanese). Natasha, Inc. July 29, 2019. Archived from the original on October 24, 2019. Retrieved September 4, 2019.
  16. ^ "デイリー シングルランキング – 2019年07月16日付". Oricon News (in Japanese). Oricon ME inc. Archived from the original on July 17, 2019. Retrieved July 17, 2019.
  17. ^ a b "週間 シングルランキング – 2019年07月29日付". Oricon News (in Japanese). Oricon ME inc. Archived from the original on July 25, 2019. Retrieved July 24, 2019.
  18. ^ a b "週間 デジタルシングル（単曲）ランキング – 2019年06月24日付". Oricon News (in Japanese). Oricon ME inc. Archived from the original on June 19, 2019. Retrieved June 19, 2019.
  19. ^ "【ビルボード】日向坂46「ドレミソラシド」448,819枚を売り上げTWICEを抑え3冠で総合首位獲得 RADWIMPSトップ10に2曲初登場【7月29日17時訂正】". Billboard Japan (in Japanese). July 29, 2019. Retrieved July 31, 2019.
  20. ^ "HAPPY HAPPY - TWICE". Apple Music (in Japanese). Apple Inc. July 17, 2019. Archived from the original on December 22, 2019. Retrieved December 20, 2019.
  21. ^ "Billboard Japan Hot 100 (2019/07/29 付け)". Billboard Japan (in Japanese). Archived from the original on December 27, 2019. Retrieved August 1, 2019.
  22. ^ "2019 Year-End Rankings". Billboard Japan (in Japanese). Retrieved December 20, 2019.
  23. ^ "年間 シングルランキング – 2019年度". Oricon News (in Japanese). Oricon ME Inc. Archived from the original on December 22, 2019. Retrieved December 22, 2019.
  24. ^ ゴールドディスク認定 一般社団法人 日本レコード協会 (in Japanese). Recording Industry Association of Japan. Archived from the original on May 8, 2016. Retrieved August 8, 2019. Note: To retrieve all certifications, 1) type in TWICE in the box "アーティスト", 2) click 検索
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