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Hero (Namie Amuro song)

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"Hero"
A close-up image of Namie Amuro's face, holding ribbons that resemble the Brazilian flag. A blue wallpaper is present in the background.
CD and DVD cover artwork.
Single by Namie Amuro
from the album Finally
B-side"Show Me What You've Got"
ReleasedJuly 27, 2016 (2016-07-27)
Recorded2016
Genre
Length5:37
Label
Songwriter(s)Ryosuke Imai
Producer(s)Sunny Boy
Namie Amuro singles chronology
"Mint"
(2016) 		"Hero"
(2016) 		"Dear Diary" / "Fighter"
(2016)
Music video
"Hero"(Music Video) on YouTube

"Hero"(NHK Official Music Video) on YouTube
"Hero"(Lyric Video) on YouTube

"Show Me What You've Got" on YouTube

"Hero" is a song by Japanese recording artist Namie Amuro. It was released as a stand-alone single on July 27, 2016 by Avex Trax and Amuro’s own label Dimension Point; it was distributed physically in Japan and Taiwan, and digitally worldwide. The song was written by Ryosuke Imai and Sunny Boy, whilst production and composing was handled by the latter collaborator. Originally slated to appear as a B-side track to her previous single "Mint", it served as the official Japanese theme song to the 2016 Summer Olympics and Paralympics, broadcast by the NHK. Alongside this, a B-side track titled "Show Me What You’ve Got" appeared on the release of "Hero".

Musically, "Hero" is a pop song that incorporates elements of dance music. It is an empowerment anthem, while the lyrical content focuses on themes such as courage, triumph, and faith; the title of the track is a reference to the competitors at the 2016 Summer Olympics. Upon its release, "Hero" received positive reviews from music critics, who commended the lyrical content and production of the track. Critics also praised its empowerment and its inclusion as a theme song for the Olympics.

Commercially, the single was successful in Japan, peaking at number six on the Oricon Singles Chart, one of her few singles to miss the top five. It performed better on Japan's Billboard charts, peaking at number one on Japan Hot 100 and has since spent 59 weeks on the chart. Digitally, the single has experienced great longevity over time, receiving a triple Platinum certification in April 2018. Six music videos were directed by YKBX, and all visually represent the colours and events of the 2016 Olympics. To promote the single, "Hero" is scheduled to be performed on her 2016–17 Live Style concert tour.

Background and release

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In March 2016, Japanese music publication Jame World announced the release of Amuro's single "Mint", scheduled on May 18, 2016.[1] Online publications also reported a new song titled "Hero", which was to be included with the physical and digital formats of "Mint", but was later removed for unknown reasons.[2] Then on March 25, an announcement from Japan Today revealed that "Hero" had been chosen as the NHK Broadcasting theme song for the 2016 Summer Olympics and Paralympics in Rio de Janeiro, Brazil, as part of Japan's entry to the event.[3] The NHK committee personally chose Amuro to perform the theme song based on her "powerful voice that can deeply move people’s hearts" and "her popularity among different generations."[3] That same day, Amuro commented that she was "extremely honored" to perform at the Olympics and said it was a "dream happening only once in four years."[3]

"Hero" was first leaked online in mid-April 2016.[4] The single will be released on July 27, 2016 through Avex Trax and Amuro's own label Dimension Point as a CD single and DVD Single in Japan and Taiwan, and a digital EP worldwide.[5][6] It also served as Amuro's sixth non-album maxi single, after the release of her May 2016 single "Mint".[7] Alongside this, the accompanied formats of the single included a B-side track named "Show Me What You've Got". According to Amuro, she described the sound of "Show Me What You've Got" as a "cheerful" and "fun" pop song that features instrumentation of synthesizers and marching drums.[8] On June 20, first press issues at CDJapan.com offered special gold packaging of both the CD and DVD format, alongside a B2-size poster.[9]

Composition

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"Hero" was written by Japanese musician Ryosuke Imai, and composed, arranged, and produced by Sunny Boy.[5] The song's instrumentation includes string sections by the Yuichiro Goto Strings assemble, acoustic guitar by Singo Kubota, and synthesizers and keyboards by Imai and Sunny Boy. The chorus features a choir chanting by: Chiaki Ishii, Kou Kuroda, Minato Kuroda, Momoka Kimura, Imai, Sunny Boy, Yume Iwata, and Yuto Newberry, and was recorded at Avex Studios in Tokyo, Japan by Fumitoshi Nakamura and Wataru Namifusa; Japanese recording artist Emyli provides backing vocals throughout the entire track.[5] Musically, "Hero" was described by Amuro as a pop song that incorporates musical elements of dance music.[8] Lyrically, the song focuses on themes such as courage and triumph, whist referencing factors of Olympians.[8] The NHK committee agreed, labelling the overall song as an "inspirational tune" that serves as a "human anthem to cheer the athletes."[3] The committee further stated that the lyrical content hopefully intertwines with the athletes competing and the audience, stating "Athletes face this grand stage once every 4 years. Together with this dynamic music, we expect to boost people's expressions, and raise everyone's excitement."[10]

Reception

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"Hero" received positive reviews from music critics. A staff member at CD Journal was positive in their review, labelling the track "elegan[t]" and full of "passion".[11] Similarly, staff editors at SBS PopAsia Australia commended the track by saying that it's a "driving tune that will get everyone excited and on their feet."[12] Commercially, "Hero" was moderate success in Japan. It debuted at number six on the Oricon Singles Chart, selling 28,879 units; it became her second non-album single after "Brighter Day" to miss the top five.[13] By the end of July 2016, it was ranked at number 20 with the same unit sales from its first week.[14] The following week, it fell to number 19 with 5,230 unit sold, one of Amuro's largest drops on the chart.[15] However, in the wake of the 2016 Summer Olympics, it rose to number 15 and sold 6,163 units.[16]

The single fared better through digital outlets in Japan, peaking at the top spot on the Recochoku Ringtone Charts and Japan's iTunes Store chart.[17] It debuted at number 44, number 48, and number six on the Japan Hot 100 chart, Radio Songs Chart, and Hot Singles Sales chart, all hosted by Billboard.[18][19][20] The track entered the top ten in its second week for the first two charts, whilst it slipped to 19 on the latter.[21][22][23] In the wake of the 2016 Summer Olympics, the single rose to number three, number two, and number 14 on all three charts respectively.[24][25][26] The B-side track "Show Me What You've Got" reached number 95 on the Japan Hot 100 chart for a sole week.[21]

Music videos

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The official video, and special Olympic gold video, features Namie Amuro (pictured) walking across a bridge with gold architecture.

Six music videos were produced for the single; the first being a lyric video, which lasts two minutes and 46 seconds. The video includes the artwork of the single, alongside a behind the scenes of the photo shoot for the single cover.[27] Then three more music videos were released on Amuro's YouTube channel, labelled the "Green Floor", the "Blue Floor", and the "Red Floor", all representing the elements of earth, water, and fire. The green floor video opens with Amuro sitting on a field of flowers, underneath a large architecture. Several vines and flowers are then surrounding large parts of the building, whilst Amuro sings the song with back up dancers surrounding her and flower petals falling from the ceiling.[28]

The "Blue Floor" opens with Amuro sitting on a white ledge, surrounded by back up dancers again and underneath the large architecture. The floor is covered with water, and features large floating water bubbles. Some scenes during the video features Amuro singing the song and standing in the water.[29] The red floor opens with Amuro on a large brick platform, and features a large statue holding fire. The back up dancers start to run up to Amuro, whilst she is setting a large object ablaze. It closes with confetti falling from the sky, along with Amuro walking around on the platform.[30] In a special commentary by Amuro, she stated that each of the three videos symbolises a special trait: the green floor represents "Love",[31] the blue floor represents "Life",[32] and the red floor represents "Passion".[33]

Then on July 5, Amuro announced a fifth music video entitled the "Gold Edition". This version featured her walking through a large cityscape with intricate architecture that were made out of gold. According to Amuro, she stated that this video is a "special Olympic version depicting the road to glory in a world of gold."[34] The full version had broadcast on NHK's website that same day, and also featured a special commentary by Amuro.[35] Then on July 22, a shortened edit of the DVD version of "Hero" was uploaded on Amuro's YouTube account. The video is a collective of all the single's previous videos, except the lyric video, with additional new scenes of the architecture and of Amuro singing the track in different locations, and each of the colors represent the flag of Brazil, the country where "Hero" will be broadcast.[36][37] The music video received positive reviews from online publications, including a staff member at SBS PopAsia Australia, labelling the video "surreal" and "colorful".[12]

The music video to the B-side track "Show Me What You've Got" was released on Amuro's YouTube channel on July 21, which featured Amuro and a group of friends enjoying a party on a double-decker bus. The bus was not moving throughout the video shoot, which required two large video screens to be placed outside the bus to show motion shots of driving, whilst the set was decorated with balloons, food, and furniture.[38]

Promotion and live performances

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"Hero" will be used as the official Japanese theme song for the 2016 Summer Olympics and 2016 Summer Paralympics held in Rio de Janeiro, broadcast by NHK.[5] The single will also be included on the setlist for Amuro's 2016 and 2017 Live Style concert tour, set to begin at the Kanagawa-ku, Yokohama national hall stadium.[39]

Track listing

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Personnel

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Credits adapted from the CD liner notes of "Hero";[5]

Recording
  • Recorded at Avex Studios, Tokyo, Japan by Fumitoshi Nakamura and Wataru Namifusa.
Credits

Charts

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Certifications

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Region Certification Certified units/sales
Japan (RIAJ)[41]
Digital 		3× Platinum 750,000*
Japan (RIAJ)[42]
Physical 		Gold 100,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

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Region Date Format Label
Japan[5] July 27, 2016 CD single
Taiwan[43]
Japan[6] CD and DVD
Taiwan[44]
Japan[45] Digital download
  • Avex Trax
  • Avex Entertainment Inc.
Australia[46] Avex Music Creative Inc.
New Zealand[47]
United Kingdom[48]
Ireland[49]
Germany[50]
Spain[51]
France[52]
Italy[53]
Taiwan[54]
United States[55]
Canada[56]

References

[edit]
  1. ^ Mizuki (March 31, 2016). "New Single from Namie Amuro". Jame World. Retrieved May 18, 2016.
  2. ^ Comtrya Sugoi Staff (May 16, 2016). "Namie Amuro PV revealed single Mint". Comtrya Sugoi. Retrieved May 18, 2016.
  3. ^ a b c d Japan Today Staff (March 25, 2016). "Namie Amuro's 'Hero' selected as NHK's Rio Olympics theme song". Japan Today. Retrieved July 24, 2016.
  4. ^ Arama Japan Staff (April 2016). "Namie Amuro's new song "Hero" to serve as NHK's Rio Olympics Theme Song". CDJapan.com. Retrieved July 24, 2016.
  5. ^ a b c d e f g Amuro, Namie (2016). Hero (CD Single; Liner notes). Namie Amuro. Japan: Avex Trax, Dimension Point. AVCN-99036.
  6. ^ a b c Amuro, Namie (2016). Hero (CD and DVD Single; Liner notes). Namie Amuro. Japan: Avex Trax, Dimension Point. AVCN-99035.
  7. ^ Amuro, Namie (2016). Mint (CD Single; Liner notes). Namie Amuro. Japan: Avex Trax, Dimension Point. AVCN-99034.
  8. ^ a b c Amuro, Namie (July 10, 2016). "Namie Amuro – Hero". Dimension Point (in Japanese). Archived from the original on July 2, 2016. Retrieved July 24, 2016.
  9. ^ CDJapan.com Staff (June 20, 2016). "Namie Amuro New CD w/ Poster!". CDJapan.com. Retrieved July 24, 2016.
  10. ^ SBS PopAsia Head Quarters (March 24, 2016). "Namie Amuro to sing the Olympics song". SBS PopAsia. Retrieved July 24, 2016.
  11. ^ CD Journal Staff (July 27, 2016). "Namie Amuro / Hero [CD + DVD]". CD Journal (in Japanese). Retrieved July 24, 2016.
  12. ^ a b SBS PopAsia Head Quarters (July 22, 2016). "Namie Amuro's theme song for the 2016 NHK Olympics and the Paralympics coverage is here!". SBS PopAsia. Retrieved July 24, 2016.
  13. ^ a b c "Oricon Singles Chart". Oricon Style (in Japanese). August 8, 2016. Retrieved August 18, 2016.
  14. ^ a b "Oricon Singles Chart". Oricon Style (in Japanese). July 2016. Retrieved August 18, 2016.
  15. ^ "Oricon Singles Chart". Oricon Style (in Japanese). August 15, 2016. Retrieved August 18, 2016.
  16. ^ "Oricon Singles Chart". Oricon Style (in Japanese). August 22, 2016. Retrieved August 18, 2016.
  17. ^ Musicman-Net Staff (August 8, 2016). "安室奈美恵、リオ五輪テーマソング「Hero」が音楽配信サイトで10冠獲得". Musicman-Net.com (in Japanese). Retrieved August 18, 2016.
  18. ^ "Japan Billboard Hot 100". Billboard (in Japanese). August 1, 2016. Retrieved August 18, 2016.
  19. ^ "Japan Billboard Radio Songs Chart". Billboard (in Japanese). July 25, 2016. Retrieved August 18, 2016.
  20. ^ a b "Japan Billboard Hot Single Sales Chart". Billboard (in Japanese). August 8, 2016. Retrieved August 18, 2016.
  21. ^ a b "Japan Billboard Hot 100". Billboard (in Japanese). August 8, 2016. Retrieved August 18, 2016.
  22. ^ "Japan Billboard Radio Songs Chart". Billboard (in Japanese). August 1, 2016. Retrieved August 18, 2016.
  23. ^ "Japan Billboard Hot Single Sales Chart". Billboard (in Japanese). August 15, 2016. Retrieved August 18, 2016.
  24. ^ a b c "Japan Billboard Hot 100". Billboard (in Japanese). August 22, 2016. Retrieved August 18, 2016.
  25. ^ a b "Japan Billboard Radio Songs Chart". Billboard (in Japanese). August 22, 2016. Retrieved August 18, 2016.
  26. ^ "Japan Billboard Hot Single Sales Chart". Billboard (in Japanese). August 22, 2016. Retrieved August 18, 2016.
  27. ^ "安室奈美恵 / New Single (Hero) Lyric Video". Namie Amuro; published through YouTube (in Japanese). June 29, 2016. Retrieved July 24, 2016.
  28. ^ "安室奈美恵 / New Single (Hero) MV. Trailer Video – Green Room". Namie Amuro; published through YouTube (in Japanese). June 29, 2016. Retrieved July 24, 2016.
  29. ^ "安室奈美恵 / New Single (Hero) MV. Trailer Video – Blue Room". Namie Amuro; published through YouTube (in Japanese). July 11, 2016. Retrieved July 24, 2016.
  30. ^ "安室奈美恵 / New Single (Hero) MV. Trailer Video – Red Room". Namie Amuro; published through YouTube (in Japanese). July 15, 2016. Retrieved July 24, 2016.
  31. ^ Amuro, Namie (July 5, 2016). "New Single「Hero」トレーラー・ムービー第1弾『Green Floor』公開！". Namie Amuro's official website (in Japanese). Retrieved July 24, 2016.
  32. ^ Amuro, Namie (July 11, 2016). "New Single「Hero」トレーラー・ムービー第3弾『Water Floor』公開！". Namie Amuro's official website (in Japanese). Retrieved July 24, 2016.
  33. ^ Amuro, Namie (July 11, 2016). "New Single「Hero」トレーラー・ムービー第3弾『Flame Floor』公開！". Namie Amuro's official website (in Japanese). Retrieved July 24, 2016.
  34. ^ Amuro, Namie (July 5, 2016). "New Single "Hero" NHK official music video published!". Namie Amuro's official website (in Japanese). Retrieved July 24, 2016.
  35. ^ NHK Broadcasting (July 5, 2016). "Rio de Janeiro Olympics and Paralympics broadcasting theme song "Hero"". NHK Broadcasting (in Japanese). Archived from the original on July 28, 2016. Retrieved July 24, 2016.
  36. ^ "安室奈美恵 / New Single (Hero) Music Video (short ver.)". Namie Amuro; published through YouTube (in Japanese). July 22, 2016. Retrieved July 24, 2016.
  37. ^ "Full video for Namie Amuro's Hero is Out!". Arama Japan. July 22, 2016. Retrieved July 24, 2016.
  38. ^ "安室奈美恵、「Show Me What You'veGot」ミュージックビデオ公開". Barks.co.jp (in Japanese). July 21, 2016. Retrieved July 24, 2016.
  39. ^ "安室奈美恵、新曲『Hero』のMV解禁！ 遂に全貌が明らかに". Okmusic.jp (in Japanese). July 24, 2016. Retrieved August 18, 2016.
  40. ^ "Namie Amuro's "Hero" Tops JpopAsia's Music Video Chart For August 2016". JpopAsia. September 5, 2016. Retrieved September 5, 2016.
  41. ^ "Japanese digital single certifications – 安室 奈美恵 – Hero" (in Japanese). Recording Industry Association of Japan. Retrieved February 1, 2021. Select 2018年4月 on the drop-down menu
  42. ^ "Japanese single certifications – 安室 奈美恵 – Hero" (in Japanese). Recording Industry Association of Japan. Retrieved February 1, 2021. Select 2017年1月 on the drop-down menu
  43. ^ Amuro, Namie (2016). Hero (CD Single; Liner notes). Namie Amuro. Taiwan: Avex Taiwan, Dimension Point. AVJSG40772.
  44. ^ Amuro, Namie (2016). Hero (CD and DVD Single; Liner notes). Namie Amuro. Taiwan: Avex Taiwan, Dimension Point. AVJSG40772/A.
  45. ^ "Hero – EP – by Namie Amuro". iTunes Store (Japan). July 27, 2016. Retrieved August 18, 2016.
  46. ^ "Hero – EP – by Namie Amuro". iTunes Store (Australia). July 27, 2016. Retrieved August 18, 2016.
  47. ^ "Hero – EP – by Namie Amuro". iTunes Store (New Zealand). July 27, 2016. Retrieved August 18, 2016.
  48. ^ "Hero – EP – by Namie Amuro". iTunes Store (United Kingdom). July 27, 2016. Retrieved August 18, 2016.
  49. ^ "Hero – EP – by Namie Amuro". iTunes Store (Ireland). July 27, 2016. Retrieved August 18, 2016.
  50. ^ "Hero – EP – by Namie Amuro". iTunes Store (Germany). July 27, 2016. Retrieved August 18, 2016.
  51. ^ "Hero – EP – by Namie Amuro". iTunes Store (Spain). July 27, 2016. Retrieved August 18, 2016.
  52. ^ "Hero – EP – by Namie Amuro". iTunes Store (France). July 27, 2016. Retrieved August 18, 2016.
  53. ^ "Hero – EP – by Namie Amuro". iTunes Store (Italy). July 27, 2016. Retrieved August 18, 2016.
  54. ^ "Hero – EP – by Namie Amuro". iTunes Store (Taiwan). July 27, 2016. Retrieved August 18, 2016.
  55. ^ "Hero – EP – by Namie Amuro". iTunes Store (United States). July 27, 2016. Retrieved August 18, 2016.
  56. ^ "Hero – EP – by Namie Amuro". iTunes Store (Canada). July 27, 2016. Retrieved August 18, 2016.
[edit]
  • "Hero" at Namie Amuro's official website. (in Japanese)
  • "Hero" at Dimension Point website. (in Japanese)
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