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Hotukdeals is a community-based deals platform that allows users to share and evaluate online or in-store shopping offers supported by a team of expert editors.[1][2]

History[edit]

Hotukdeals was founded in 2004 by Sheffield University students Paul Nikkel and Jen Nikkel as a place for people to find and share real shopping tips. In 2014, Paul Nikkel (founder of hotukdeals) and Fabian Spielberger (founder of Mydealz)[3] merged the companies to create Pepper.com and kick off what grew into a global deals platform.[4]

Since then hotukdeals has grown to over 1.6m users in the United Kingdom and its members have contributed to 2.1m threads and 26m posts. In 2015, the company opened its first office in Shoreditch, England. As of 2024, hotukdeals has over 2.8million active deals on its platform, 2.6million registered users and 47million comments.[5][6] The company has over 2million followers across its social media networks.[7] The experts at hotukdeals are trusted sources, regularly appearing in national press with insights and data. Hotdealsuk also produces a podcast called 'False Economy' hosted by Vix Leyton and Paul Watson.[8]

Community and user engagement[edit]

Hotukdeals is free to join and free to use. Hotukdeals has a community of active and engaged users. Registered members can submit deals they come across, provide additional information, and participate in discussions about the featured deals. The platform encourages transparency and relies on user voting to highlight the best deals, ensuring that the community plays a central role in curating content. Members can give and get genuine advice on deals, merchants, products and services. Hotukdeals community lets you users ask questions and share insights on hot deals, discount codes,[9] tips and discussions as well as rate other members; deals by voting hot or cold.[10]

Registered members vote on deals and the very best deals are those which are voted "hot" by users. Conversely, if a deal or voucher is seen as unfavorable, the community can vote it cold. An upvote from a community member increases the "temperature" of the deal, while a down vote reduces it.[11]

Mobile apps[edit]

In 2012, the company launched its first mobile apps. The hotukdeal app is available for iOS and Android smartphones. The app functions much like the hotukdeal.com site, enabling users to search for coupons and deals. hotukdeals.com also provides a browser extension available for Chrome and Firefox. The extension alerts users of any current deals, discounts, or voucher codes available at stores they visit online. HotUKDeals provides mobile applications for iOS and Android devices, allowing users to access deals on the go and see daily round ups of the most popular deals on the site. The apps include features such as push notifications for new deals and an easy-to-navigate interface.[12]

References[edit]

  1. ^ Meyer, Harriet (2023-05-21). "How to take a super-low budget holiday". The Guardian. ISSN 0261-3077. Retrieved 2024-05-19.
  2. ^ "Coronavirus: Big sales expected when clothes stores reopen next month". 2020-05-18. Retrieved 2024-05-19.
  3. ^ Rick, Charlotte (2024-03-06). ""Bitcoin ist entweder wertlos oder ein vielfaches von dem wert, was wir heute sehen" – Mydealz-Gründer Fabian Spielberger im Finance-FWD-Podcast". FinanceFWD (in German). Retrieved 2024-05-19.
  4. ^ "Pepper.com is quietly building a hot - and global - social commerce empire out of Berlin". Tech.eu. 2015-11-03. Retrieved 2024-05-19.
  5. ^ Barr, Sabrina (2018-01-11). "Quality Street sale: Shoppers rush to buy for £1.25 after massive discounts | The Independent". The Independent. Retrieved 2024-05-19.
  6. ^ "Fabian Spielberger – CEO Pepper: "UK sieht ganz schlecht aus." | Kassenzone". www.kassenzone.de (in German). 2023-01-19. Retrieved 2024-05-19.
  7. ^ "Shoppers getting ready to spend a whopping eight billion pounds this Black Friday". www.femalefirst.co.uk. Retrieved 2024-05-19.
  8. ^ "False Economy". shows.acast.com. Retrieved 2024-05-19.
  9. ^ Hannah, Felicity (2017-12-30). "Eight money-saving apps you need in 2018 | The Independent". The Independent. Retrieved 2024-05-19.
  10. ^ "I know the exact date for Sainsbury's huge toy sale". The Sun. 2023-09-22. Retrieved 2024-05-19.
  11. ^ "Shoppers getting ready to spend a whopping eight billion pounds this Black Friday". www.femalefirst.co.uk. Retrieved 2024-05-19.
  12. ^ "7 apps you need to spot sales and offers in shops like B&M, Asda and Amazon". The Sun. 2021-04-13. Retrieved 2024-05-20.
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