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Lauda (airline)

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This article is about the now-defunct Ryanair subsidiary. For the former Austrian leisure airline, see Lauda Air.
Lauda
IATA ICAO Call sign
OE LDM LAUDA MOTION
Founded2004 (2004)
(as Amira Air)
Commenced operations25 March 2018 (2018-03-25)
(as LaudaMotion)
Ceased operations31 October 2020 (2020-10-31)[1]
Operating bases
Parent companyRyanair Holdings plc
HeadquartersSchwechat, Austria
Key peopleAndrea Czvitkovits (Director)

Lauda,[2] legally Laudamotion GmbH (formerly Amira Air), was an Austrian low-cost airline[3] based in Concorde Business Park in Schwechat, near Vienna, Austria.[4] It has been a subsidiary of Ryanair Holdings since 2018, as are Ryanair DAC, Ryanair UK, Malta Air and Buzz. Former Formula 1 World Champion Niki Lauda had a minority stake in Amira Air before buying it outright in 2016.

In January 2018, Lauda acquired Niki, an airline originally founded by Niki Lauda. Amira Air then became a scheduled airline.[5] Since June 2020, all Lauda flights were operated as wet leases with Ryanair flight numbers.[6] As of November 2020, Lauda has been replaced with the Maltese Lauda Europe.[1]

History

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Early developments

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Lauda Airbus A321-200 in an Air Berlin interim livery with Laudamotion titles
Lauda Airbus A320-200 with its own livery

The airline was founded in 2004 as Amira Air by investor Ronny Pecik as a provider of charter flights for executive travel, serving European and international destinations.

In 2016, Niki Lauda took over Amira Air and renamed the company LaudaMotion.[7] Until February 2018, the airline operated chartered business flights with a fleet of business jets. The operation was moved to a new unit to make way for scheduled passenger flights.[8]

On 23 January 2018, the creditors' committee of the insolvent airline Niki agreed to sell the airline to Lauda Motion GmbH. It was announced that the Niki brand would be retired and all operations transferred to Laudamotion, which would operate 15 aircraft transferred from Niki and be ready to begin operations for the summer 2018 season.[9][10]

On 16 February 2018, Condor agreed to take over sales and marketing of three Laudamotion planes, as well as operational functions. Initial destinations will included flights from Düsseldorf, Frankfurt, Stuttgart and Basel to Majorca, Ibiza and Málaga, which could be booked through the Condor website and travel agencies.[11]

Takeover by Ryanair

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On 20 March 2018, Ryanair announced it would acquire 24.9% of LaudaMotion, to rise to 75%, subject to approval by EU authorities. The deal was reported to be worth an initial €50m plus €50m for first year start up and operating costs. The intention was to reach profitability by the third year of operations with a fleet of 30 aircraft.[12][13][14] On 29 March 2018, the airline announced it would open seven bases in Germany in addition to the bases at Vienna and Zürich.[15][16] However, in May 2018 Laudamotion announced it would not go ahead with proposed routes to and from Zurich Airport owing to unavailability of leased aircraft.[17]

In April 2018, Condor announced it was ending its cooperation and sales agreement with Laudamotion earlier than planned. Condor stopped providing sales infrastructure and stopped selling Laudamotion flights at the end of April 2018.[18] In the same months, Eurowings also announced it would not extend its short-lived cooperation with Laudamotion. The wet-lease contract ended on 31 May 2018.[19]

In August 2018, Ryanair announced it had increased its stake in the airline to 75% and that it planned to double the fleet from 9 to 18 aircraft.[20] Laudamotion was scheduled to receive 18 Airbus A320 aircraft by summer 2019, which were to replace and expand its current fleet.[21] In January 2019, Ryanair revealed that it completed the purchase of 100% of Laudamotion from NL Holdings in late December 2018.[22] It also revealed further fleet expansion plans, increasing from 18 to 25 aircraft by end of 2019, and 40 by summer 2020.[22]

Initially, the plan was for Laudamotion's fleet to remain exclusively Airbus, despite Ryanair only operating Boeing aircraft, and in March 2019, Laudamotion announced plans to purchase at least 100 (50+50 options) Airbus A321neo for future expansions.[23] However, during an interview in May 2020 Ryanair CEO Michael O'Leary said, “I think Lauda will have a fleet of about 30 Airbus aircraft - we would probably replace those Airbus with Boeing over the next couple of years”.[24]

In March 2019, the airline changed its brand name from Laudamotion to just Lauda.[2]

In December 2019, Lauda announced the opening of its fifth base, at Zadar Airport in Croatia shifting over further capacity from parent Ryanair.[25] However, the Zadar base was scrapped amidst the Coronavirus pandemic with a possible start delayed to 2021.[26]

In May 2020, Lauda announced the planned closure of its largest base at Vienna International Airport on 29 May 2020.[27] The planned closure was a source of conflict between Lauda and Ryanair, the labour union and the Austrian government.[28] In June 2020, Ryanair decided that Lauda flights would be operated under its own FR code, downgrading Lauda from an airline to an inhouse wetlease operator.[29] This includes the Vienna base which now will remain open in that function with the exception of flights to Tel Aviv which remains under the Lauda brand due to traffic rights.

At the same time, Ryanair cancelled all remaining Airbus A320 family orders for Lauda.[6]

In July 2020, Lauda announced they would shut down their base at Stuttgart Airport by October 2020. Prior to this announcement, the base staff rejected a new labour agreement.[30] In late July 2020, it was announced that Laudamotion GmbH would cease operations at the end of 2020, with the fleet being transferred to Malta-based Lauda Europe. The impact on operations is expected to be minimal. The new company will be the second Ryanair group entity to be based in Malta, alongside Malta Air.[31]

In August 2020, Ryanair announced the closure of its base in Düsseldorf as well - which has been operated on a wetlease basis by Lauda - by 24 October 2020, leaving Lauda without bases in Germany.[32]

As of 31 October 2020, Lauda ceased all operations with its assets being handed over to Lauda Europe.[1]

Destinations

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Main article: List of Lauda destinations

Fleet

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As of July 2020, Lauda has operated the following aircraft:[33][34]

Lauda fleet
Aircraft In Service Orders Passengers Notes
Airbus A320-200 28 — 180 9 aircraft were operating for Lauda with Maltese registration[citation needed]
Total 28 —

See also

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References

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  1. ^ a b c ch-aviation.com - Lauda retrieved 1 November 2020
  2. ^ a b touristik-aktuell - "Laudamotion is now named Lauda" 21 March 2019
  3. ^ "Laudamotion Airline Profile". CAPA. Retrieved 24 July 2018.
  4. ^ "LaudaMotion GmbH Concorde Business Park 2/F/10 A-2320 Schwechat". LaudaMotion GmbH. Retrieved 2 April 2018.
  5. ^ "Report: Ex-Formula 1 star Lauda buys back airline he founded". The News & Observer. Retrieved 23 January 2018.
  6. ^ a b "Ryanair has cancelled Lauda's jet deliveries". aeroTELEGRAPH. 2020-06-19. Retrieved 2020-10-07.
  7. ^ "Niki Lauda has renamed Amira Air LaudaMotion". Austrian Wings. 10 February 2016.
  8. ^ "LaudaMotion adds maiden A320, shifts bizav to new unit". CH-Aviation. 28 February 2018.
  9. ^ "Airline Niki goes to founder Niki Lauda". DW. January 23, 2018.
  10. ^ "Niki Lauda: "Wir starten im März mit Laudamotion"" [Niki Lauda: "We start with Laudamotion in March"]. Die Presse (in German). January 23, 2018.
  11. ^ "Laudamotion will take off with Condor and Eurowings". FVW. 21 February 2018.
  12. ^ "Partnership With Niki Lauda To Develop Laudamotion Airline In Austria" (Press release). Ryanair. 20 March 2018.
  13. ^ Walker, Karen (Mar 20, 2018). "O'Leary's winning hand with Lauda". Aviation Week Network.
  14. ^ "Laudamotion and Ryanair Partnership Takes Off - Ryanair's Corporate Website". Ryanair.
  15. ^ "Laudamotion to launch Tegel base amid intensifying competition". Flight Global. 29 March 2018.
  16. ^ "Laudamotion and Ryanair Partnership Takes Off". The Financial. 29 March 2018.
  17. ^ "Laudamotion cancels all flights from Zurich". Aero Telegraph (in German). 12 May 2018.
  18. ^ "Condor and Laudamotion split up". Airliners. 6 April 2018.
  19. ^ "Eurowings quits contract with Laudamotion". Spiegel. 20 April 2018.
  20. ^ "Laudamotion to double Airbus fleet". RTÉ News. 29 August 2018.
  21. ^ "Laudamotion orders 18 new Airbus A320 to end dispute with Lufthansa - International Flight Network". 16 October 2018.
  22. ^ a b "Ryanair takes full control of Laudamotion". Flightglobal.com. 29 January 2019.
  23. ^ "Airbus-Jets für Laudamotion: Ryanair kokettiert mit Order über 100 A321" [Airbus jets for Laudamotion: Ryanair flirts with order over 100 A321]. aeroTELEGRAPH (in German). 2019-03-07. Retrieved 2019-03-09.
  24. ^ "Ryanair plans to replace Lauda's Airbus jets with Boeing". Reuters. 2020-05-12. Retrieved 2020-05-13.
  25. ^ "Zadar wird fünfte Lauda-Basis". Aero (in German). 2019-12-12. Retrieved 2020-10-07.
  26. ^ "Ryanair und Lauda sagen Basis-Eröffnung in Zadar ab". Austrian Aviation. Retrieved 2020-10-07.
  27. ^ "Ryanair's Laudamotion unit to close its Vienna base". The Irish Times. Retrieved 2020-10-07.
  28. ^ "Fotoreportage: Lauda-Mitarbeiter zogen auf die Straße". Austrian Aviation. Retrieved 2020-10-07.
  29. ^ "Lauda kündigt Mitarbeiter vor der Eingangstür". Austrian Aviation. Retrieved 2020-10-07.
  30. ^ Aktuell, S. W. R. "Lauda-Airline schließt Standort Stuttgart". SWR (in German). Retrieved 2020-10-07.
  31. ^ "Austria's Lauda to close, be replaced with new Maltese unit". CH-aviation. 28 July 2020.
  32. ^ "Ryanair schließt Basis in Düsseldorf". Aero (in German). 10 September 2020. Retrieved 20 September 2020.
  33. ^ "Global Airline Guide 2019 (Part One)". Airliner World: 5. October 2019.
  34. ^ "Aircraft Register". Austro Control. 15 March 2018.
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Media related to Laudamotion at Wikimedia Commons

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