Lipton Teas and Infusions

Lipton Teas and Infusions
Formerly	Ekaterra (2021–2023)
Company type	Private
Industry	Beverage
Predecessor	Unilever
Founded	2021; 3 years ago
Headquarters	Rotterdam (South Holland), Netherlands
Area served	Worldwide
Key people	Nathalie Roos (CEO); Pierre Laubies (Chair of the board);
Products	Tea
Brands	PG Tips; Lipton; Brooke Bond; Pukka; T2; Tazo; Red Rose Tea; Laojee (Sri Lanka only); Salada;
Owner	CVC Capital Partners
Number of employees	17,000 (2024)
Website	www.liptonteas.com

Lipton Teas and Infusions is a private company based in Rotterdam, Netherlands, that produces tea and other herbal drinks. It was formed in 2021 as a distinct division within Unilever as part of a plan to divest the majority of its tea-making business.^[2]

Initially named Ekaterra, private equity firm CVC Capital Partners reached an agreement in November 2021 to purchase the division for €4.5 billion. ^[3] The sale was completed in July 2022, at which point Ekaterra was renamed to ‘LIPTON Teas and Infusions’. Unilever retained businesses in India and Indonesia, as well as its Lipton iced tea joint venture with PepsiCo. ^[4]

History[edit]

The private equity firm CVC Capital Partners reached an agreement in November 2021 to purchase the division for €4.5 billion.^[5] The sale was completed in July 2022.^[6]

A month after the sale, the company announced its withdrawal from the Russian market. The current situation in the country "does not allow the company to develop its business steadily", said a spokesperson.^[7]

Brands[edit]

Lipton Teas and Infusions owns the following brands:

References[edit]

^ Woolfson, Daniel (4 July 2022). "Ekaterra appoints new CEO and chair". The Grocer. Retrieved 10 July 2022.
^ Chaudhuri, Ben Dummett and Saabira. "Unilever to Sell Lipton Tea to CVC Capital for $5 Billion". WSJ.
^ "Unilever to sell tea business to CVC Capital - CNBC TV18". CNBCTV18. 19 November 2021.
^ Devlin2021-11-19T12:42:00+00:00, Ed. "Unilever offloads global tea business to CVC in €4.5bn deal". The Grocer.{{cite news}}: CS1 maint: numeric names: authors list (link)
^ Massoudi, Arash; Wiggins, Kaye; Evans, Judith; Gara, Antoine (18 November 2021). "CVC agrees €4.5bn deal to buy Unilever's tea business". Financial Times. Retrieved 10 July 2022.
^ Berry, Kim (6 July 2022). "Unilever completes sale of tea business". Food & Drink Business. Retrieved 10 July 2022.
^ "Чай Lipton и Brooke Bond перестанут продавать в России". rbc.ru (in Russian). 1 August 2022.

External links[edit]

Official website

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[1] Woolfson, Daniel (4 July 2022). "Ekaterra appoints new CEO and chair". The Grocer. Retrieved 10 July 2022.

[2] Chaudhuri, Ben Dummett and Saabira. "Unilever to Sell Lipton Tea to CVC Capital for $5 Billion". WSJ.

[3] "Unilever to sell tea business to CVC Capital - CNBC TV18". CNBCTV18. 19 November 2021.

[4] Devlin2021-11-19T12:42:00+00:00, Ed. "Unilever offloads global tea business to CVC in €4.5bn deal". The Grocer.{{cite news}}: CS1 maint: numeric names: authors list (link)

[5] Massoudi, Arash; Wiggins, Kaye; Evans, Judith; Gara, Antoine (18 November 2021). "CVC agrees €4.5bn deal to buy Unilever's tea business". Financial Times. Retrieved 10 July 2022.

[6] Berry, Kim (6 July 2022). "Unilever completes sale of tea business". Food & Drink Business. Retrieved 10 July 2022.

[7] "Чай Lipton и Brooke Bond перестанут продавать в России". rbc.ru (in Russian). 1 August 2022.

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v t e Lipton Teas and Infusions
Brands	PG Tips Lipton Brooke Bond Pukka T2 Tazo Red Rose Tea Salada
Related	CVC Capital Partners Limuru Tea Plc Unilever