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Loose (S1mba song)

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"Loose"
Single by S1mba featuring KSI
from the album Good Time Long Time
Released11 September 2020
Genre
Length2:32
Label
Songwriter(s)
Producer(s)
S1mba singles chronology
"Rover"
(2019) 		"Loose"
(2020) 		"Naughty Naughty"
(2020)
KSI singles chronology
"Lighter"
(2020) 		"Loose"
(2020) 		"Really Love"
(2020)
Music video
"Loose" on YouTube

"Loose" is a song by British singer S1mba from his debut studio album, Good Time Long Time (2021). The song features a guest appearance from British YouTuber and rapper KSI. It was produced by RELYT and Grades. The song was released for digital download and streaming by Parlophone Records on 11 September 2020 as the second single from the album. "Loose" is a British hip hop and afroswing track.

"Loose" received positive reviews from music critics. The song charted at number 14 on the UK Singles Chart and it also reached the music charts of the Republic of Ireland, Netherlands and New Zealand. The accompanying music video was released on 11 September 2020. The video places both artists at a party in a stately home.

Writing and production

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Speaking to Clash on the making of "Loose", S1mba said, "I recorded the song, and obviously as you can hear it is just a fun vibe. I was looking for someone fun to just really add to it, to add some more fun to it. I called KSI up and he loved the track". KSI met up with S1mba in a recording studio and recorded a verse for the song.[1]

Promotion and release

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On 3 September 2020, S1mba announced via social media that he would soon be releasing a new single titled "Loose".[2] The song's featured artist, cover art and release date were revealed the next day on 4 September 2020, and the song was made available for pre-order.[3] "Loose" was released for digital download and streaming one week later on 11 September 2020 through record label Parlophone, under Warner Music Group.[4] Upon the song's release, S1mba and KSI starred on the cover of Spotify's "New Music Friday UK" playlist, a first for both artists.[5]

Remix

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A remix of the song by British DJ and producer Nathan Dawe was released on 9 October 2020.[6] An audio video for the remix was uploaded to S1mba's YouTube channel on the same day.[7]

Critical reception

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GRM Daily called the song "vibrant" and said, "serving as the follow up to his viral hit "Rover" (2020), S1mba's latest offering is just as fun as its predecessor as we hear S1mba and KSI exchange bars to create a playful new single".[8] Dave Bruce of Amnplify called "Loose" "the perfect track to end the summer with", and said, "S1mba and KSI help us loosen up with the smooth rap beat, and head-bopping melody reminiscent of S1mba’s viral hit “Rover”. With both artists bringing their individuality and flare to the single, they perfectly blend their playful personalities and effortless flow. With “Loose”, S1mba leads us out of the summer with an undeniable track, which is set to be a hit".[9]

Commercial performance

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In the United Kingdom, "Loose" was the week's highest new entry on the UK Singles Chart, debuting at number 14, becoming S1mba's second top 40 song on the chart and KSI's eighth.[10][11] During this week, it topped the country's iTunes downloads chart.[12] The song spent the next two weeks at positions 28 and 32, before dropping out of the top 40 of the chart and spending the next six weeks inside the top 100.[11] "Loose" debuted at number 10 on the UK Hip Hop and R&B Singles Chart and spent a total of seven weeks on the chart.[13] Elsewhere, in Scotland, "Loose" debuted at number 11 on the Scottish Singles Chart.[14] In Ireland, the song debuted at number 23 on the Irish Singles Chart and spent seven weeks on the chart.[15] In Europe, the song debuted at number 14 on the Billboard Euro Digital Song Sales.[16]

Music video

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A lyric video, created by LadyBug, was uploaded to S1mba's YouTube channel on 11 September 2020.[17] It has received half a million views.[18]

The song's music video premiered on the GRM Daily YouTube channel on 11 September 2020.[8] It has received 6 million views, accumulating 1.1 million views in its first 24 hours, setting a new 24-hour record on the GRM Daily YouTube channel.[19][20] The video is directed by Capone. The video stars both artists "living their best lives at a lit function at a stately home".[8]

Credits and personnel

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Credits adapted from Tidal.[21]

  • S1mba – vocals, songwriting
  • KSI – vocals, songwriting
  • RELYT – production, songwriting
  • Grades – production, songwriting
  • Jae5 – mixing
  • Stuart Hawkes – mastering

Charts

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Chart performance for "Loose"
Chart (2020) Peak
position
Euro Digital Song Sales (Billboard)[16] 14
Netherlands (Single Tip)[22] 26
Ireland (IRMA)[15] 23
New Zealand Hot Singles (RMNZ)[23] 7
Scotland (OCC)[14] 11
UK Singles (OCC)[24] 14
UK Hip Hop/R&B (OCC)[13] 10

Certifications

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Region Certification Certified units/sales
United Kingdom (BPI)[25] Silver 200,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Release dates and formats for "Loose"
Region Date Format(s) Version Label(s) Ref.
Various 11 September 2020
Original
[4]
United Kingdom Adult contemporary radio [26]
Contemporary hit radio [27]
Various 9 October 2020
  • Digital download
  • streaming
 Nathan Dawe Remix [6]

References

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  1. ^ "Personality Clash: S1mba x KSI". Clash. 16 September 2020. Retrieved 16 September 2020.
  2. ^ S1mba [@S1MBA] (3 September 2020). "S1MBA FT ______??? Who do you think is on the track? lemme know! @raxprods @r1finesse_" (Tweet). Retrieved 11 September 2020 – via Twitter.{{cite web}}: CS1 maint: numeric names: authors list (link)
  3. ^ S1mba [@S1MBA] (4 September 2020). "S1MBA FT @KSI LOOSE - OUT SEPTEMBER 11TH! GO PRE ORDER THAT NOW LINK IN BIO WHEN YOU'VE DONE SO SCREENSHOT AND SHOW US THEY AIN'T READY FOR THIS ONE @ksi appreciate you brother @raxprods @MamsTaylor @r1finesse_" (Tweet). Retrieved 11 September 2020 – via Twitter.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ a b Releases for "Loose":
  5. ^ S1mba (11 September 2020). "AUDIO OUT NOW❤️ GO LISTEN TO THAT! NEW MUSIC FRIDAY UK SPOTIFY COVER THANKYOU @spotifyuk BRAND NEW UK COVER @deezer HOT SINGLES COVER THANKS @amazonmusicuk". Retrieved 11 September 2020 – via Instagram.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. ^ a b Releases for "Loose (Nathan Dawe Remix)":
  7. ^ "S1mba - Loose (ft. KSI) [Nathan Dawe Remix] {Visualiser}". 9 October 2020. Retrieved 9 October 2020 – via YouTube.
  8. ^ a b c "Premiere: KSI Joins S1mba In Fun-Filled Visuals For New Single "Loose"". GRM Daily. 11 September 2020. Retrieved 11 September 2020.
  9. ^ Bruce, Dave (12 September 2020). "S1MBA teams up with KSI for his new single "LOOSE"". Amnplify. Retrieved 12 September 2020.
  10. ^ "Cardi B and Megan Thee Stallion's WAP makes it three weeks at UK Number 1". Official Charts Company. 18 September 2020. Retrieved 18 September 2020.
  11. ^ a b "KSI | full Official Chart History". Official Charts Company.
  12. ^ S1mba (11 September 2020). "NO.1 ON ITUNES IN UK 🇬🇧 & AUSTRALIA 🇦🇺 BIG UP EVERYBODY SUPPORTING & PURCHASING THAT, APPRECIATE YOU ALL💕". Retrieved 11 September 2020 – via Instagram.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ^ a b "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved 18 September 2020.
  14. ^ a b "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 18 September 2020.
  15. ^ a b "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved 19 September 2020.
  16. ^ a b "Euro Digital Song Sales". Billboard. Retrieved 24 September 2020.
  17. ^ Ulitski, Rob (16 September 2020). "S1mba Feat. KSI 'Loose' by Ladybug". Promonews. Retrieved 16 September 2020.
  18. ^ "S1mba - Loose (feat. KSI) [Lyric Video]". 11 September 2020. Retrieved 11 September 2020 – via YouTube.
  19. ^ "S1mba ft. KSI - Loose [Music Video] | GRM Daily". 11 September 2020. Retrieved 11 September 2020 – via YouTube.
  20. ^ GRM Daily [@GRMDAILY] (12 September 2020). "Congrats to @S1MBA & @KSI for setting a new 24 hour record on GRM. Their collab "Loose" had accumulated 1.1 million views in its first 24 hours. Out now on GRM Daily https://bit.ly/2FnJFUn" (Tweet). Retrieved 12 September 2020 – via Twitter.
  21. ^ "S1mba / Loose (feat. KSI) / Credits". Tidal. 11 September 2020. Retrieved 11 September 2020.
  22. ^ "Dutch Single Tip 19/09/2020". MegaCharts. Retrieved 19 September 2020.
  23. ^ "NZ Hot Singles Chart". Recorded Music NZ. Retrieved 19 September 2020.
  24. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 18 September 2020.
  25. ^ "British single certifications – S1mba ft. Ksi – Loose". British Phonographic Industry. Retrieved 12 August 2022.
  26. ^ "Capital XTRA Playlist". Capital Xtra. Retrieved 11 September 2020.
  27. ^ "Capital FM Playlist". Capital FM. Archived from the original on 10 October 2020. Retrieved 11 September 2020.
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