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Mang Inasal

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Mang Inasal
Company typeSubsidiary
IndustryRestaurants
FoundedIloilo City, Philippines (December 12, 2003; 20 years ago (2003-12-12))
FounderEdgar "Injap" J. Sia II
HeadquartersJollibee Plaza, Ortigas Center, Pasig, Metro Manila, Philippines
Number of locations
570[1]
Area served
Philippines
Key people
ProductsFilipino cuisine
Fast food
Revenue₱12 billion (2015)
Number of employees
15,000
ParentJollibee Foods Corporation
Websitemanginasal.ph

Mang Inasal Philippines, Inc., or simply Mang Inasal (Hiligaynon for "Mr. Barbecue"), is a barbecue fast food restaurant chain in the Philippines established on December 12, 2003, in Iloilo City. It is one of the most popular fast food chains in the Philippines, known for serving chicken inasal (grilled chicken) and for introducing unli-rice (unlimited rice) to Philippine restaurant culture.[2]

History

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The first Mang Inasal branch at Robinsons Iloilo Carpark Building

Mang Inasal was started by Edgar "Injap" Sia II, who owned his first business at the age of twenty.[3] Sia engaged in the food business at twenty-six years of age, opening the first Mang Inasal branch on December 12, 2003 at the Carpark Building of Robinsons Place Iloilo in downtown Iloilo City.[3] The restaurant was an instant success, despite stiff competition from other established grilled-food restaurants.

Mang Inasal opened its first branches in the Visayan region, later expanding to Mindanao then to Metro Manila. The company started franchising in 2005; by 2008, it had opened 23 restaurants, with ten being franchised.[4] In 2009, Mang Inasal expanded to over a hundred branches, opening its 100th branch in Kalibo, Aklan.[3]

In October 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation (JFC), for ₱3 billion ($68.8 million).[5] JFC acquired in April 2016 the remaining 30% previously belonging to Injap Investment owned by Inasal's founder, folding the roasted chicken and barbecue business into its operations and portfolio. The Sia family remains involved in the business with Ferdinand Sia as its COO.[6]

In 2018, Mang Inasal opened its 500th branch at Gaisano Iloilo City Center in Mandurriao, Iloilo City.[7]

Products

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Roasted chicken inasal

Mang Inasal specializes in Filipino grilled chicken, particularly its signature chicken inasal, which is marinated and grilled. The menu includes options for 'unli-rice' or unlimited rice, allowing customers to request additional servings. The restaurant chain also offers free Sinigang soup, along with other grilled dishes like pork barbecue and grilled liempo, as well as non-grilled options like sisig, palabok, and lumpia. For dessert, they offer halo-halo and crema de leche.[8]

Marketing and advertising

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Love team "Mathon" - Maris Racal and Anthony Jennings are appointed endorsers of Mang Inasal Pork barbecue.[9]

Awards

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Mang Inasal won two Golds, one Silver, and one Bronze awards at the 21st International Business Awards in Istanbul, Turkey.[10]

References

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  1. ^ "About Us" Archived March 28, 2014, at the Wayback Machine. Mang Inasal.com. Retrieved on March 28, 2014.
  2. ^ "About Us | Mang Inasal Philippines". www.manginasal.ph. Retrieved October 15, 2024.
  3. ^ a b c Parsad, Rhea (February 19, 2018). "This Is How PH's Youngest Billionare [sic] Built Filipino Favorite Chain—Mang Inasal". Vulcan Post. Retrieved September 25, 2020.
  4. ^ "Edgar Sia: The man behind Mang Inasal". The News Today. January 7, 2008. Retrieved February 15, 2009.
  5. ^ Zinnia B. Dela Peña (October 19, 2010). "Jollibee acquires Mang Inasal for P3B". The Philippine Star. p. B-1.
  6. ^ Montealegre, Krista Angela (April 22, 2016). "Jollibee buys out Sia from Mang Inasal chain". BusinessWorld. Retrieved April 22, 2016.
  7. ^ "Mang Inasal marks a milestone with opening of 500ᵗʰ store". www.manginasal.ph. Retrieved October 15, 2024.
  8. ^ "Mang Inasal Menu | Chicken Inasal, Pork BBQ, Halo-Halo". www.manginasal.ph. Retrieved October 15, 2024.
  9. ^ "Maris and Anthony say 'yes' as Mang Inasal Pork BBQ endorsers". The Manila Times. July 14, 2024. Retrieved July 14, 2024.
  10. ^ "Mang Inasal shines as the only Philippine restaurant winner at International Business Awards 2024". Rappler. October 12, 2024. Retrieved October 14, 2024.
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