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Marije Vogelzang

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Marije Vogelzang at PopTech 2009 in Camden, Maine

Marije Vogelzang is a Dutch "food", or "eating",[1] designer who focuses on how people design their food habits, ways and rituals.[2][3] She regularly works as a designer for organizations and a food industry consultant.[2] She became the head of the food department at the Design Academy Eindhoven in 2014.[1] Her 2017 "Volumes" project focused on the design of eating devices which help eaters think their plates are fuller than they are to reduce overeating.[4][5]

Vogelzang's works include Feed Love[6] and Eat Love Budapest.[7] They are multimedia installations that combine elements of sculpture, performance art, and interactive technology.

Life and career[edit]

in 2004, Vogelzang met Piet Hekker who was proposed to start a restaurant/Food Design studio called Proef (which means both "taste" and "test" in Dutch) in Rotterdam.[8] Within a year this meeting caused these two people to start working together. The collaboration was the opening of the Second Proef in Amsterdam for experimental dinner concepts.[9]

In 2008, Vogelzang published her first book called Eat Love: Food Concepts by Eating-Designer Marije Vogelzang. The same year, she had her first solo exhibition at Axis Gallery in Tokyo.[10]

In 2011, instead of focusing on her restaurants, she started to spend more time developing her design practice. This was when she created projects such as Eat Love Budapest which was in the form of installation/performance and is among her most significant works.[11]

In 2015, she founded the Dutch Institute of Food and Design.[12]

In 2019, Vogelzang created "Food and Design Dive", a live online course. Her other courses include "Creative Strategies for Sensitive Pirates", "Advanced Dive", and "Summer School".[13]

Bibliography[edit]

In 2009, Marije published her first book Eat Love: Food Concepts by Eating-Designer Marije Vogelzang This book, which is among the first books written in the field of food design, includes eight different chapters: Psychology, Culture, Senses, Nature, Action, Science, Technique, and Society.[14]

In 2022, she published another book Lick It: Challenge the Way You Experience Food,[15] describing her experience in the field of food design theory and practice.

Eat Love Budapest[edit]

During a 4-day performance held in a white space, 10 separate spaces is created. Each of the spaces is divided into two parts by a white textile: one part is a strange room where a Hungarian participant sits while cannot look outside through the textile.

In this project Vogelzang considers "feeding" as a universal language and explores the relationship between people and food.[16]

References[edit]

  1. ^ a b Fairs, Marcus (2014-07-08). "Food is 'most important material in the world' says Marije Vogelzang". Dezeen. Retrieved 2017-10-19.
  2. ^ a b "Marije Vogelzang". PopTech. Retrieved October 18, 2017.
  3. ^ Walker, Alissa (2011-09-07). "Marije Vogelzang Reinvents The Ritual Of Eating". Co.Design. Retrieved 2017-10-19.
  4. ^ Morby, Alice (2017-05-11). "Marije Vogelzang tackles 'mindless food consumption' with odd tableware". Dezeen. Retrieved 2017-10-19.
  5. ^ Cowan, Katy (2017-05-12). "Marije Vogelzang crafts strange new tableware to trick us into eating less food". Creative Boom. Retrieved 2017-10-19.
  6. ^ "Feed Love". Marije Vogelzang. Retrieved 2024-05-03.
  7. ^ "Eat Love Budapest". Marije Vogelzang. Retrieved 2024-05-03.
  8. ^ "Proef Bij Platenburg | Wijnbar Rotterdam". Proef (in Dutch). Retrieved 2024-06-22.
  9. ^ hilbert (2018-12-03). "Restaurant Proef Amsterdam". Onno Donkers (in Dutch). Retrieved 2024-06-22.
  10. ^ "AXIS Inc". www.axisinc.co.jp. Retrieved 2024-06-23.
  11. ^ "Eat Love Budapest". Marije Vogelzang. Retrieved 2024-06-23.
  12. ^ "The Dutch Institute of Food & Design (Official Instagram page)". The Dutch Institute of Food & Design. Retrieved 2024-06-23.
  13. ^ "Courses". Marije Vogelzang. Retrieved 2024-06-23.
  14. ^ Vogelzang, Marije (April 1, 2009). Eat Love: Food Concepts by Eating-Designer Marije Vogelzang. BIS publishers. ISBN 978-9063692001.
  15. ^ Vogelzang, Marije (24 November 2022). Lick It: Challenge the way you experience food. Netherlands: BIS publishers. p. 224. ISBN 978-9063696504.{{cite book}}: CS1 maint: date and year (link)
  16. ^ "Eat Love Budapest". Marije Vogelzang. Retrieved 2024-06-23.

External links[edit]