Mediakraft Networks
 | This article contains translated text and the factual accuracy of the translation should be checked by someone fluent in German and English. (February 2024) |
Mediakraft Networks GmbH was a German multi-channel network based in Munich. The company publishes and markets online video content and operated YouTube creator networks in Germany. Mediakraft Networks maintained offices in Munich, Cologne, Berlin, Hamburg, Warsaw and Istanbul.
History
[edit]Mediakraft Networks was founded in September 2011[1] as a network of YouTubers for YouTubers[2][3] and is regarded as leading German multi-channel network (MCN).[4][5][6][7] In August 2012 the former CEO of Endemol, Ynon Kreiz, bought shares in Mediakraft Networks.[8][9] In October 2012 Medakraft launched Ponk, which presented comedy videos and was Germany's first domestic YouTube channel.[10] Ponk stands for Perfekt orientierte neue Komedians.[11]
In December 2012 Shortcut Ventures invested a seven-figure sum in Mediakraft.[12] In 2013 the company started subsidiaries in the Netherlands, Poland and Turkey. On 10 July 2014 Mediakraft announced it had raised €16M ($23M USD) from various investors.[13] One of the investors was the Cologne-based media group M. DuMont Schauberg.[14] By fall 2014 Mediakraft employed 130.[15]
Notable German YouTube channels that belong to Mediakraft Networks include Freshtorge, Die Lochis, Bullshit TV and Nela Lee. Former Network members are inter alia LeFloid, daaruum,[16] Simon Unge, Dner and ApeCrime.
In January 2015 Mediakraft Networks co-founder and CSO Jan Schlueter[17][18] and Christoph Krachten left the company and were replaced by Levent Gültan and Spartacus Olsson. Krachten remained a shareholder.[19][20] On 20 March 2015 Boris Bolz, formerly of Red Bull Germany, joined Mediakraft as chief commercial officer.[21]
Jan Schlueter joined Hashplay Inc,[22] a San Francisco-based company in the Data Visualisation space in January 2015 [1].
In June 2017[23] Gamigo acquired Mediakraft Networks for an undisclosed sum.[24]
In December 2021, the company announced that Mediakraft would cease operations.[25]
References
[edit]- ^ Mediakraft Networks GmbH, Statista, 2014
- ^ Bertram Gugel: Sind YouTube-Netzwerke die neuen Sender?, in: Digitalisierungsbericht 2014: Alles fließt! Archived 2015-09-23 at the Wayback Machine
- ^ Martin Boldt: Mediakraft: Klick für Klick zu den Millionen, Kölner Stadt-Anzeiger, 14
- ^ Stefan Niggemeier: Kölner Videodays: Ich werd mal YouTuber, Frankfurter Allgemeine Zeitung, 16
- ^ Ann-Kathrin Nezik: Internet: Geld verbrennen, aber richtig, Der Spiegel, 21
- ^ Stefan Mey: Die Youtube-Syndikate Archived 2015-07-23 at the Wayback Machine, ZDF-Blog Hyperland, 3
- ^ Martin Dowideit: YouTube-Star Unge kontra Vermarkter Mediakraft: "So ein Scheißhaufen", Handelsblatt, 21
- ^ Torsten Zarges: YouTube und die TV-Produzenten: Der Erfolg kommt durch die internationale Hintertür, DWDL.de, 3
- ^ Scott Roxborough: Germany's Constantin Film Strikes YouTube Promotion Deal With Mediakraft, The Hollywood Reporter, 25
- ^ YouTube goes TV Archived 2013-12-03 at the Wayback Machine, Mediathek DRadio Wissen, accessed 11 November 2013.
- ^ "Erster deutscher Themen-Kanal bei YouTube: Ponk". GoogleWatchBlog.de.de (in German). 22 October 2012.
- ^ Magdalena Räth: Internetfernsehen: Millionensumme für Mediakraft Networks, Gruenderszene.de, 14
- ^ "German Webvideo Content Enters a New Dimension Mediakraft to Invest Further US$ 23 Million, Securing its Leadership Position". wallstreet:online. 10 July 2014. Archived from the original on 2 November 2014.
- ^ M. DuMont Schauberg stellt Zukunftsprogramm vor, Mitteldeutsche Zeitung, 26.
- ^ Cornelia Winkler: LeFloid verlässt Netzwerk Mediakraft, Berliner Zeitung, 10
- ^ Abwandern von Youtube-Stars: "Daaruum" verlässt Netzwerk Mediakraft, Süddeutsche Zeitung, 3
- ^ "YouTube-Netzwerk : Mediakraft-Mitgründer verlässt Geschäftsführung". Spiegel Online. 2015-01-15. Retrieved 2018-08-08.
- ^ Verkaufen, Werben &. "Mediakraft-Krise: Jetzt geht auch ein Chef | W&V" (in German). Retrieved 2018-08-08.
- ^ YouTuber-Netzwerk: Geschäftsführer Christoph Krachten verlässt Mediakraft, Spiegel Online, 29
- ^ Mediakraft: Mit-Gründer Christoph Krachten verlässt die Geschäftsführung, Meedia, 29
- ^ Mediakraft holt Boris Bolz in die Geschäftsführung, DWDL, 20.
- ^ Verkaufen, Werben &. "Jan Schlüter schließt sich US-Startup an | W&V" (in German). Retrieved 2018-08-08.
- ^ "Mediakraft becomes part of the gamigo Group". en.gamigo.com. Retrieved 2018-08-08.
- ^ "Neuer Eigentümer für Mediakraft: Gamigo übernimmt Multichannel-Network › Meedia". meedia.de (in German). Retrieved 2018-08-08.
- ^ "Mediakraft: Influencer-Netzwerk stellt Betrieb ein". Games Wirtschaft. 3 December 2021. Retrieved 16 October 2024.