Talk:Private label

"Wal-Mart, for instance, has a 40% private label representation in their stores."

Clarify: percent of stock or percent of sales? — Preceding unsigned comment added by 74.132.209.231 (talk • contribs) at 23:07, 30 June 2006 (UTC)

Co-branding

I have written a similar article on co-branding for a class, and I was hoping I could get some feedback on it. Will you be willing to help me out? Thanks. Mary Beth —Preceding unsigned comment added by Mlease (talk • contribs) 00:47, 9 April 2008 (UTC)

Private label vs OEM products?

How do private label products differ from OEM products?

Is there any difference in the way customer service and support is given?

Example:

Let's assume I buy an OEM DVD-CD writer from Dell, knowing it is made by Toshiba-Samsung Storage Technology (TSST).

• As it is an OEM product, Dell would be in charge of the customer service?
• If it was a private label product, would that mean that TSST would be in charge of the customer service?

— Preceding unsigned comment added by Reureu (talk • contribs) at 07:23, 11 June 2009 (UTC)

The difference between OEM products and Private Label products can involve many aspects.

There are cases in which the Private Label products are positioned at higher market segment. Accordingly, quality, packaging, after sales services will have higher standards.

Similarly, the Private Label may be positioned so to target a lower segment of the market and be associated with "good-enough" quality, basic warranty and so on.

The customer support may or may not be provided. The costs necessary to provide customer service and support are usually built into the product's price. Therefore, this kinds of services are very much related to the products price positioning.

In the example you mention, TSST is not liable for any complain coming from the Private Label's customer. The liability is from the seller to the buyer. If the defect can be assessed as a manufacturing fault, then TSST is liable towards the Private Label holder.

Serabarto (talk) 20:44, 20 June 2013 (UTC)

How this article was started

I started this article searching for additional information on this subject. To my surprise, I realised that there were no general entries in Wikipedia for this topic; the only existing one was only about this practice in the food industry. To be honest, I had only knowledge coming from my business experience and from some common sense. The article lacks reference to reliable sources and this has been duly noted by reviewers. I have information on this matter coming from my professional activity but I don't feel comfortable to publish it as the companies which are buying products from the company I work require confidentiality on this type of business. The fundamental reasons by which many companies adopt the Private Label business model for certain products or product families are: expanding business and increase profitability. Hence, a quite tight control and strict confidentiality. It would be great if any contributor could add reliable references and increase the encyclopaedic value of this article. — Preceding unsigned comment added by Serabarto (talk • contribs) 20:26, 20 June 2013 (UTC)

Unclear definition

Reading this article it isn't clear what a private label brand is: is it just another term for an own brand (aka store brand) product or does it refer to the contrived brand names that some shops use? For instance many retailers sell products under their own name, and since they are retailers not manufacturers it goes without saying that they do not make these themselves but have them made by an outside manufacturer. For instance you can buy Tesco branded products from Tesco. But Tesco also sell what look at first sight like brand-name products such as "Creamfields" dairy produce which is really just disguised own-brand produce. Intuitively I would expect "private label" would refer to the latter and not the former (else there is no justification for a separate article) but as the article doesn't actually give a clear definition I'm not sure. Samatarou (talk) 14:38, 21 October 2015 (UTC)

Merge from store brand

Proposing to merge these as there is a lot of redundant info between the articles, including the exact same examples of products and manufacturers. Which makes sense as they're the exact same concept. Strictly speaking something is only a "store brand" if it's branded with the name of the store, though usage is, in practice, looser. That half the examples in that redundant list have brands other than the stores' names illustrates that they're the same thing. I don't think we need both articles. oknazevad (talk) 11:53, 22 December 2018 (UTC)

• See also discussion at Wikipedia:Redirects for discussion/Log/2018 December 28#Own label. I authorized a merge there. --BDD (talk) 23:43, 12 January 2019 (UTC)
  • @Tavix:. So do we want to go ahead with the merge? I see no objections here, but there was some at the redirect discussion. To reiterate my initial reasoning for the proposal, if a private label is a brand where one company owns the brand and another manufactures the actual goods on the brand owner's behalf, then a store brand is simply a specific case where the company that owns the brand is a retailer and the brand is the store's name or, in a slightly broader reading, a brand exclusive to the store. As such, it's not really a separate concept, and can be adequately covered in the same article. oknazevad (talk) 01:48, 13 January 2019 (UTC)
    • I agree with you, oknezevad. I took a stab at merging, keeping as much content from both articles for now. I'll probably take a closer look at refining the article once I'm on my normal computer. -- Tavix ^(talk) 21:51, 13 January 2019 (UTC)
      • Looks pretty good. For a quickie, you did well. oknazevad (talk) 22:10, 13 January 2019 (UTC)