Talk:Values Modes

This article was nominated for deletion on 9 October 2014 (UTC). The result of the discussion was keep.

	This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
Low	This article has been rated as Low-importance on the importance scale.

Measurement (defunct)

This article is within the scope of WikiProject Measurement, a project which is currently considered to be defunct.MeasurementWikipedia:WikiProject MeasurementTemplate:WikiProject MeasurementMeasurement articles

United Kingdom Low‑importance

	United Kingdom portal This article is within the scope of WikiProject United Kingdom, a collaborative effort to improve the coverage of the United Kingdom on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.United KingdomWikipedia:WikiProject United KingdomTemplate:WikiProject United KingdomUnited Kingdom articles
Low	This article has been rated as Low-importance on the project's importance scale.

Untitled

Hi there,

I wrote this article. As a social researcher Values Modes is a tool something I've come across and used a lot in work for charities/ local authorities etc, and is something which I felt didn't have enough of an online presence. The article was an attempt to rectify this.

It seems like something which is particularly salient at the moment, because - thanks to the rise of UKIP - quite a lot of political strategists on the left are using the tool (most notably in the case of the IPPR paper cited in the document, but in other spaces too).

I myself believe the model has genuine academic usage and practical application, and am broadly speaking a believer in the methodology behind it. However, it is not the only model of it's kind and so, to ensure it's completely balanced, I have just gone in and added a short section about 'criticism and alternative methods'.

I am a first time editor of Wikipedia so apologies if any of my footnoting was shoddy. I thought all of the citations I used did discuss Values Modes though, with the exception, perhaps of the 'Revolt on the Left' paper, which alludes but doesn't refer by name. Happy to amend/ remove...

Thanks! Chris