"This Time" is a song by British singer-songwriter Melanie C. It was written by Adam Argyle and produced by Peter-John Vettese for her same-titled fourth studio album (2007). The song was released by Red Girl Records as the album's fourth and final single on 12 October 2007 in Germany, Switzerland and Austria and on October 22, 2007 in the United Kingdom. Melanie C re-recorded the track for a new single version.
In Germany, "This Time" debuted at a number 71 on the German Singles Chart and rose to number 69 in its second week on the chart,[1] becoming the lowest charting single from Melanie C's time on Red Girl Records.[1] The song also debuted and peaked at number 94 on the UK Singles Chart but fell out of the chart in its second week.[2] "This Time" became the lowest charting single of her solo career at the time.[3] It also peaked at number 32 on the Scottish Singles Chart.[4]
The original video shoot for "This Time" was cancelled in August 2007, due to the death of video director Tim Royes, a frequent collaborator of Melanie C. The singer eventually filmed the video in September 2007 with Royes' friend and director Adrian Moat, as a tribute to the late video director.[5] The visuals were premiered on September 21, 2007 on Melanie C's official website.
"This Time" starts with Melanie C sitting on a chair with a spotlight directed to her. As she starts singing the chorus of "This Time", she stands up and follows the light. In the second verse, she is seen lying on the floor and she stands up once again to follow the light. As the bridge of the song kicks in, Melanie C turns her back on the light and starts running. At the end of the music video, the light fades away as she gets close to the light.
Severals single formats of "This Time" feature "We Love to Entertain You" as a bonus track. The song is a reworked version of "We Love," the theme song used for German television network Pro7's 2007 promotional Starforce campaign. In the summer of 2010, there was an online competition for fans to submit a video for the song, and the winner would get their video uploaded onto Melanie C's YouTube channel. The winner was Joana Valentina,[6] while another video was uploaded featuring all the contest entries and a cameo from Chisholm herself at the end.[7]
Due to an error at the mastering studio, all releases contained the original version of "Understand", despite them being labelled as containing the Alternate Version.[8] To rectify this error, Melanie C's official website gave the correct track away as a free download.[9]
