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User:Aidan.from.Warsaw/sandbox/Fastbase Inc.

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Fastbase, Inc.
Company typePrivate
FBSE
IndustrySoftware
FoundedJanuary 2015
FoundersRasmus Refer[1]
Key people
Rasmus Refer (Founder)
Kevin Rodgers CEO
Brian Kristensen Product Manager
Number of employees
11-50 [2]
Websitewww.fastbase.com

Fastbase is a web data analytics company[3] that offers tools to support business-to-business marketing and sales. Fastbase was founded in 2014 by marketing and tech entrepreneur Rasmus Refer. The company's products and services provide tools for lead generation, inbound marketing, web analytics, marketing automation, advertising and sales management.

History[edit]

Fastbase was founded in Wilmington, Delaware in January 2015 with Head Office in New York. In June 2016 Fastbase launched WebLeads, an add-on to Google Analytics, that identifies companies that visit websites by using the data gathered by Google Analytics and by Fastbase[4]. Due to a recognizable user interface and easy-to-navigate dashboard, Fastbase, Inc. quickly became a popular software add-on for Google Analytics users. In its first year, more than 500,000 websites from 138 countries signed up to use the software. In 2018, Fastbase launched InMarket Leads, a tool that shows which companies are searching for certain relevant business keywords and shows the location of that company and the key contact details.

Fastbase, Inc. is listed on the OTC exchange in New York under the symbol FBSE. In August 2019 the Maxim Group LLC was engaged to provide general financial advisory and investment banking services[5]. In September 2019 Fastbase Inc. received the call sign FBSE and in November 2019 Fastbase Inc was quoted on the OTCBB with the reverse merger with Guinness Exploration being finalized in March 2020.

In March 2020, Kevin Rodgers, a former Google executive was named CEO of Fastbase replacing founder Rasmus Refer. In August 2020, Fastbase acquired LeadScoreApp, a Danish tech company focused on scoring leads and email automation founded by Brian Kristiansen[6]. Every month Fastbase analyzes over 6 billion website visitors from over 200 million companies and top brands around the world. Fastbase, Inc. is the fastest-growing web analytics software in the business-to-business industry[7].

Software and solutions[edit]

Fastbase provides tools for lead generation, inbound marketing, web analytics, marketing automation, advertising and sales management. The software provides company information and contact information including email addresses, telephone numbers, LinkedIn profiles and information about visitor interactions on individual pages viewed. Fastbase WebLeads enables users to download gathered data directly to Salesforce, Salesforce Pardot, HubSpot, Zoho, Pipedrive, Mailchimp, Google Sheets, Excel or a CRM system[8].

Fastbase offers lead acquisition tools which help companies in their business-to-business sales cycle.

WebLeads, launched in 2016, shows companies and organizations that visit websites. It provides detailed information about web visitors including company name, website, key employees, phone number, contact email and visitor interaction.

LeadScoring is a tracking technology that enables businesses to engage with prospects and customers, automatically identifying and scoring the visits of each individual according to the pages viewed.

InMarket Leads[9], launched in 2018, displays companies searching for keywords and allows users to filter leads by keyword search dates.

SimilarLeads finds companies based on country, region and industry category.

Reception / Industry reviews[edit]

In 2018 Fastbase has been described as the number one software for business analytics, analyzing over 1.33 billion website visitors weekly, surpassing HubSpot and Clearbit[10].

References[edit]

  1. ^ "Fastbase Inc - Company Profile and News". www.Bloomberg.com. Retrieved 18 November 2020.
  2. ^ "Crunchbase Fastbase Organization". www.Crunchbase.com. Retrieved 18 November 2020.
  3. ^ "Fastbase Acquires LeadScoreApp, B2B Tracking, Email Automation Firm". www.mediapost.com. Retrieved 2020-11-27.
  4. ^ "WebLeads Reviews and Pricing - 2020". www.capterra.com. Retrieved 2020-11-27.
  5. ^ "Fastbase Inc. 2020 - Further Advances into AI and Data Driven Marketing Automation". Bloomberg.com. 2020-01-31. Retrieved 2020-11-27.
  6. ^ "Fastbase Acquires LeadScoreApp, B2B Tracking, Email Automation Firm". www.mediapost.com. Retrieved 2020-11-27.
  7. ^ "Fastbase Becomes #1 Business Analytics Software, Analyzing 6 Billion Website Visitors Monthly". inderes.fi -analyysipalvelu. Retrieved 2020-11-27.
  8. ^ Writer, Stephen Betz, Contributing. "Fastbase Announces Availability Of Contact And Company Database Within Google Analytics". www.demandgenreport.com. Retrieved 2020-11-27.{{cite web}}: CS1 maint: multiple names: authors list (link)
  9. ^ "Google InMarket Leads: a complete overview". Supermetrics. 2018-11-14. Retrieved 2020-11-27.
  10. ^ Inc, Fastbase. "Fastbase Becomes #1 Business Analytics Software, Analyzing an Incredible 1.33 Billion Website Visitors Weekly". www.prnewswire.com. Retrieved 2020-11-27. {{cite web}}: |last= has generic name (help)

External links[edit]