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French Toast Alert is a satirical catchphrase originating in Boston but receiving national coverage to refer to meteorological hysteria during the run-up to a winter storm.^[1]^[2]

The term refers to the traditional grocery store run on milk, bread and eggs (that is, the main ingredients for french toast) that occurs when the weather forecast calls for snow.^[3]

The website Universal Hub maintains an unofficial French Toast Alert threat scale, akin to the Department of Homeland Security color-coded terror alert scale.^[4]

The alert system has been used by Joe Joyce, a meterologist for WBZ-TV in Boston.^[5]

References[edit]

^ "Why do we stock up on milk and bread ahead of a snowstorm ?". WATE. WATE. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)
^ Levinson, Eric. "A conversation with the guy from the great 'Bread and Milk' video". Boston.com. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)
^ France, Lisa Repers. "Why milk, bread and toilet paper when it snows?". CNN. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)
^ Woodman, Nicholas. "Bread, milk and eggs: Why we're obsessed during snowstorms". January 20, 2016. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)
^ Joyce, Joe. "French Toast Alert!". WBZ-TV. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)

[1] "Why do we stock up on milk and bread ahead of a snowstorm ?". WATE. WATE. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)

[2] Levinson, Eric. "A conversation with the guy from the great 'Bread and Milk' video". Boston.com. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)

[3] France, Lisa Repers. "Why milk, bread and toilet paper when it snows?". CNN. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)

[4] Woodman, Nicholas. "Bread, milk and eggs: Why we're obsessed during snowstorms". January 20, 2016. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)

[5] Joyce, Joe. "French Toast Alert!". WBZ-TV. Retrieved today. {{cite web}}: Check date values in: |accessdate= (help)

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