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Kit[edit]

The first Tottenham kit recorded in 1883 included a navy blue shirt with a letter H on a scarlet shield on the left breast, and white breeches. In 1884 or 1885, the club changed to a "quartered" kit similar to Blackburn Rovers after watching them win in the 1884 FA Cup Final. After they moved to Northumberland Park in 1888, they returned to the navy blue shirts for the 1889–90 season. Their kit changed again to red shirt and blue shorts in 1890, and for a time the team were known as 'the Tottenham Reds'. Five years later in 1895, the year they became a professional club, they switched to a chocolate and gold striped kit.

In the 1898–99 season, their final year at Northumberland Park, the club switched colours to white shirts and blue shorts, same colour choice as that for Preston North End. White and navy blue have remained as the club's basic colours ever since, with the white shirts giving the team the nickname "The Lilywhites". In 1921, the year they won the FA Cup, the cockerel badge was added to the shirt for the final. A club crest has featured on the shirt since, and Spurs became the first major club to have its club crest on the players shirt on every match apart from the war years. In 1939 numbers first appeared on shirt backs.

In the early days, the team played in kits sold by local outfitters. An early supplier of Spurs' jerseys recorded was a firm on Seven Sisters Road, HR Brookes. In the 1920s, Bukta produced the jerseys for the club. From the mid-1930s onwards, Umbro was the supplier for forty years. In 1959, the V-neck shirt replaced the collared shirts of the past, and then in 1963, the crew neck shirt appeared (the style has fluctuated since). In 1961, Bill Nicholson sent Spurs players out to play in white instead of navy shorts for their European campaign, starting a tradition which continues to this day in European competitions.

In 1977, a deal was signed with Admiral to supply the team their kits. Although Umbro kits in generic colours had been sold to football fans since 1959, it was with the Admiral deal that the market for replica shirts started to take off. Admiral changed the plain colours of earlier strips to shirts with more elaborate designs, which included manufacturer's logos, stripes down the arms and trims on the edges. Admiral was replaced by Le Coq Sportif in the summer of 1980. In 1985, Spurs entered into a business partnership with Hummel, who then supplied the strips. However, the attempt by Tottenham to expand the business side of the club failed, and in 1991, they returned to Umbro. In 1991, the club was the first to wear long-cut shorts, an innovation at a time when football kits all featured shorts cut well above the knee.^[1] Umbro was followed by Pony in 1995, Adidas in 1999, Kappa in 2002, and a five-year deal with Puma in 2006. In March 2011, Under Armour announced a five-year deal to supply Spurs with shirts and other apparel from the start of 2012–13, with the home, away and the third kits revealed in July and August 2012. The shirts incorporate technology that can monitor the players' heart rate and temperature and send the biometric data to the coaching staff.^[2] In June 2017, it was announced that Nike would be their new kits supplier, with the 2017–18 kit released on 30 June, featuring the Spurs' crest encased in a shield, paying homage to Spurs' 1960–61 season, where they became the first post-war-club to win both the Football League First Division and the FA Cup.^[3] In October 2018, Nike agreed a 15-year deal reportedly worth £30 million a year with the club to supply their kits until 2033.

Shirt sponsorship in English football was first adopted by the non-league club Kettering Town F.C. in 1976 despite it being banned by the FA. FA soon lifted the ban, and this practice spread to the major clubs when sponsored shirts were allowed on non-televised games in 1979, and then on televised games as well in 1983. In December 1983, after the club was floated on the London Stock Exchange, Holsten became the first commercial sponsor logo to appear on a Spurs shirt. When Thomson was chosen as kit sponsor in 2002 some Tottenham fans were unhappy as the shirt-front logo was red, the colour of their closest rivals, Arsenal.^[4] In 2006, Tottenham secured a £34 million sponsorship deal with internet casino group Mansion.com.^[5] In July 2010, Spurs announced a two-year shirt sponsorship contract with software infrastructure company Autonomy said to be worth £20 million. A month later they unveiled a £5 million deal with leading specialist bank and asset management firm Investec as shirt sponsor for the Champions League and domestic cup competitions for the next two years. Since 2014, AIA has been the main shirt sponsor, initially in a deal worth over £16 million annually, increased to a reported £40 to £45 million per year in 2019 in an eight-year deal that lasts until 2027.