WKRO (AM)

WKRO

Cairo, Illinois
Broadcast area	Alexander County, Illinois and Bird's Point, Missouri
Frequency	1490 kHz
Branding	103.3 The Bridge
Programming
Format	Alternative rock
Ownership
Owner	Benjamin Stratemeyer
Sister stations	WRIK, WIBV, WJLI, KLUE, KZMA
History
First air date	February 1942
Call sign meaning	Cairo
Technical information
Licensing authority	FCC
Facility ID	57415
Class	C
Power	1,000 watts unlimited
Transmitter coordinates	37°2′36″N 89°11′2″W
Links
Public license information	Public file LMS

WKRO (1490 kHz) is an AM radio station located in Cairo, Illinois. The frequency is currently home to the area's first alternative format, which is also broadcast on translator W277CH at 103.3.

WKRO (1490 AM) currently has an authorization to remain silent which was granted on 10/26/23.

FM translator

WKRO relays its signal to an FM translator: W277CH.

Broadcast translator for WKRO

Call sign	Frequency	City of license	FID	ERP (W)	Class	FCC info
W277CH	103.3 FM	Paducah, Kentucky	149577	250	D	LMS

History

WKRO was assigned the AM frequency of 1490 by the Federal Communications Commission in late 1941 and began broadcasting with a power of 250 watts in February 1942. According to Broadcasting Yearbook, the station raised its daytime power to 1,000 watts around 1975. The original station owner was Oscar Hirsch. Hirsch had previously started KFVS Radio in Cape Girardeau in the 1920s and expanded his broadcast group in the 1940s to also include radio stations in Sparta, Illinois (WHCO), Flat River, Missouri (KFMO) and Sikeston, Missouri (KSIM). By the mid-1950s, Hirsch expanded into the fledgling television industry with the formation of KFVS-TV in Cape Girardeau, Missouri. The Hirsch family operated WKRO until 1984, when the station was sold to a local funeral director, William T. "Bill" Crain. Crain operated WKRO for close to ten years. During the 1990s, WKRO was owned and operated by a succession of short lived owners, including Roger Price, Sr. and Dan Moeller. Eventually, in an unusual arrangement for a commercial broadcast license, the station was briefly operated by Alexander County and overseen by the county commissioners before the final license holder, Stratemeyer Media, based in nearby Metropolis, Illinois, took over operations and programming of the station.

For much of its existence, WKRO broadcast a "block format" featuring different genres of music throughout the day and evening – such as country, adult contemporary and urban – interspersed with frequent news and information segments. The most notable were the longstanding "10 O'Clock Local News", broadcast every morning at 10:00 a.m.; "In Memoriam", a daily report of local obituaries; "Moments with the Master", a daily devotional with local pastor Dr. Larry Potts; and, "The Ilmoky Phone Quiz", a daily quiz show where listeners were called at random and asked to answer a trivia question for cash prizes. WKRO was a longtime affiliate of the St. Louis Cardinals Radio Network and broadcast an extensive schedule of local high school football and basketball games each season. Memorable announcers on WKRO include Danny Mac, Bob Stout, Harry Stout, Charles Walker, Delores Kerricker, John Jones, Tyrone Coleman, I.J. Hudson III, Derrick Hill, Owen Evers, Merrill C. "Red" Currier, Walter "Wally" McCowen, and Oklahoma Radio Personality of the Year (OAB) RJ Price.

External links

• 103.3 The Bridge Facebook
• Facility details for Facility ID 57415 (WKRO) in the FCC Licensing and Management System
• WKRO in Nielsen Audio's AM station database