WRDT

WRDT

Monroe, Michigan United States
Broadcast area	Metro Detroit
Frequency	560 kHz (HD Radio)
Branding	The Word AM 560
Programming
Format	Christian talk and teaching
Ownership
Owner	Crawford Broadcasting (WMUZ Radio, Inc.)
Sister stations	WCHB, WMUZ, WMUZ-FM
History
First air date	July 12, 1956 (1956-07-12)
Former call signs	WMIC (1956–59) WQTE (1959–75) WHND (1975–96) WLLZ (1996–2003)
Call sign meaning	The WoRD DetroiT
Technical information
Licensing authority	FCC
Facility ID	25083
Class	D
Power	500 watts day 14 watts night
Transmitter coordinates	41°53′28″N 83°25′39″W (day) 42°27′13″N 83°09′50″W (night)
Translator(s)	107.1 W296DY (Detroit)
Repeater(s)	103.5 WMUZ-HD3 (Detroit)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	wrdt560.com

WRDT (560 AM) is a commercial radio station licensed to Monroe, Michigan, and serving Metro Detroit. It is owned by Crawford Broadcasting and it broadcasts a Christian talk and teaching radio format. The studios and offices are on Capitol Avenue near Burt Road in the Weatherby section of Detroit.

By day, WRDT is powered at 500 watts using a directional antenna. But at night, to prevent interference to other stations on 560 AM, it reduces power to only 14 watts. The daytime transmitter is on Vineyard Road in Monroe. The nighttime transmitter is on Radio Plaza in Ferndale. It broadcasts in the daytime using HD Radio technology. The nighttime tower is located in Royal Oak Township, and is shared with several Detroit area full power commercial FM stations, namely WDVD, WYCD, WMGC-FM and WCSX. Programming is also heard on 99-watt FM translator W296DY at 107.1 MHz and on the third digital subchannel of WMUZ-FM. The translator is located along the Ferndale- Hazel Park border on Woodward Heights, and is co-located with the broadcast facility of sister station WCHB 1340 AM and Audacy owned WOMC 104.3 FM. The translator has a highly directional antenna and provides coverage limited to the areas of Ferndale, Royal Oak, and Oak park, communities within the immediate vicinity of its nighttime transmitter. WRDT is also heard on sister station WMUZ-HD3 providing a 24-7 FM-like quality signal to the entire Detroit Metro area.

Programming

WRDT calls itself "The Word AM 560, Detroit's Christian Talk." It uses a brokered programming system, where hosts buy time on the station and may use their programs to seek donations to their ministries. National religious leaders heard on WRDT include Alistair Begg, Chuck Swindoll, Jim Daly and Adrian Rogers.

Crawford Broadcasting also owns three other religious stations in the Detroit radio market: 1200 WMUZ (AM), which also has a Christian talk and teaching format; 103.5 WMUZ-FM, which plays Contemporary Christian music and 1340/96.7 WCHB, which has an urban gospel format.

History

WMIC and WQTE

The station signed on the air on July 12, 1956 (1956-07-12). The original call sign was WMIC, which stood for the owner, the McIntyre Broadcasting Company. It featured a block programmed variety format, including some early rock and roll shows.

In 1959, the station was purchased by Dick Jones, Ross Mulholland and the Brink family, and its call letters were changed to WQTE. Originally, WQTE aired what would now be called an Adult Contemporary music format, but in 1960 the station made a shift.

Top 40

WQTE began playing a teen-oriented Top 40 format, dubbing itself "Cutie Radio" and "Fabulous 56." It issued a weekly music survey called "The Cutie Music Meter." The Production Director was Bob Bennett, who later became the General Manager of Bob Hope's radio station WBMJ in San Juan, Puerto Rico. WQTE personalities during this time included Tom Clay (who emceed popular dances for the station at Cobo Hall), and Ed McKenzie, best remembered to Detroit audiences as "Jack the Bellboy" on WJBK radio in the late 1940s and early 1950s. Also heard on WQTE during this time was Ralph Binge and Eddie Chase.

After a year of competing against rival Top 40 stations WJBK, WXYZ, WKMH and, to a lesser extent, CKLW, for the ears of Detroit's teen audience, WQTE gave up on Top 40.

WQTE flipped to an Easy Listening/Middle of the Road (MOR) format, becoming a modest success. The morning drive time announcer was Roy Blair, who later joined WJBK-TV. In 1974, Greater Media acquired WQTE and new plans for 560 AM.

"Honey Radio" Oldies

Greater Media switched WQTE from Easy Listening/MOR to Oldies. It was a memory of WQTE's early Top 40 years, playing the hits of the 1950s and 1960s as "Honey Radio." It began shadowcasting the Oldies format heard on WHNE 94.7 FM. The AM station's call letters were changed to WHND on March 28, 1975. "Honey Radio" was one of the first all-oldies stations in the nation and specialized in music from the first generation of rock and roll including doo-wop hits.

Honey Radio featured a playlist incorporating records that never made, or scored low on, the national charts but were hits in the Detroit market. WHND, like its FM counterpart, was completely automated in the first few years, using a syndicated format from Drake-Chenault called "Classic Gold." But the station went live and local in 1978 under the guidance of consultant Paul Christy.

It took a few years for everything to gel, but by 1987, "Honey Radio" had become not only an oldies station, but a re-creation of the sound of early 1960s Top-40 radio. Oldies fans enjoyed WHND's disc jockeys, whom they perceived to be as passionate about the music as they were. The DJs also had a strong community presence, with frequent remotes and "cruise" broadcasts around the area.

Initially, "Honey Radio" programming was also heard on sister station WHNE-FM 94.7, but in 1976, Greater Media changed format of the FM to Soft Adult Contemporary as "Magic 94.7 WMJC." (94.7 is now owned by Beasley Broadcast Group as Classic rock WCSX.) "Honey Radio" continued as a standalone format on AM 560 for almost two more decades.

WHND picked up competition from a number of FM oldies stations during the late 1980s, including WKSG 102.7, CKLW-FM 93.9 and WOMC 104.3, with WOMC eventually coming to dominate in the format. As oldies fans increasingly tuned to FM stations, WHND's ratings fell. The station dropped its local programming and switched to Satellite Music Network's "Kool Gold" format.

Spanish programming and Christian radio

On December 2, 1994, "Honey Radio" came to an end, as Greater Media began to broker time on the station to local Spanish-language broadcasters. On April 1, 1996, WHND changed its call letters to WLLZ, picking up the call sign dropped by Detroit's 98.7 FM after its change from Album Rock to Smooth Jazz as WVMV. WLLZ 560's format remained brokered Spanish for another year.

In June 1997, Greater Media sold WLLZ to Crawford Broadcasting, which changed the format to Christian Talk and Teaching, as AM 560, The WMUZ Word Station. AM 560 did not change its real call sign to WMUZ but it used this positioner to tie the AM station to Crawford's flagship Contemporary Christian outlet, WMUZ-FM 103.5. The AM station's call letters were changed to WRDT on August 11, 2003. The station remained in AM Stereo even after the end of the oldies format.

Previous logo

The WHND call letters are now used by a Wisconsin Public Radio classical music and news station in Sister Bay, Wisconsin. The WLLZ call sign was reassigned to an LP (low power) TV station in the Traverse City area shortly after AM 560 dropped them. Then in 2019, they were picked up by iHeartMedia for its classic rock station at 106.7 in Detroit, now known as WLLZ.

FM Translator

In early 2018, WRDT's programming began to be simulcast on FM translator W296DY at 107.1 MHz. However, on April 13, 2018, Cumulus Media filed a complaint with the Federal Communications Commission (FCC) regarding interference with the signal of the company's Ann Arbor-based station WQKL, which also broadcasts at 107.1 FM. After operating for a short period at reduced power, Crawford Broadcasting took W296DY silent on April 24, 2018.

Crawford Broadcasting did some work on the translator. The power was reduced to 99 watts and a directional antenna was installed to minimize interference with WQKL. The translator was returned to the air later in 2018.

See also

• Media in Detroit

External links

• Official website
• Facility details for Facility ID 25083 (WRDT) in the FCC Licensing and Management System
• WRDT in Nielsen Audio's AM station database