Welcome Real Time
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| Company type | Private |
|---|---|
| Industry | Software edition & Services |
| Founded | 1996 |
| Defunct | 2014 |
| Fate | Acquired by Collinson Group |
| Headquarters | , |
Key people | Philippe David President[1] |
| Products | Value added services for banks |
Number of employees | 79 |
| Website | www |
Welcome Real Time (also Welcome Real-time) was a publisher of customer relationship solutions[buzzword] founded in 1996 and based in Aix-en-Provence, France.
History
[edit]The company was founded in 1996 by Aneace Haddad in Aix-en-Provence, France.[2] The company expanded to include clients in Brazil in 2001.[3] Its solution was used by the Turkish bank Akbank.[4] Eleven years later, in 2012, the company opened new offices in São Paulo.[failed verification]
In 2011, the Russian Standard Bank chose the company's Welcome XLS solution to support management of rewards programs across all of their issued credit cards.[5] This year also saw the company acquire the Singaporean company Axiomatic, and branch out into loyalty program consulting.[6]
In 2012, the company released a point-of-sale solution called "The Loyalty Impact: At Store", which it marketed to banks who then re-sold the service to retailers.[1] The service provided a discount coupon, redeemable at next purchase, to customers in addition to a sales receipt upon completion of a sale.[1] The new solution was used by Barclaycard.[7][8]
In 2012, the company entered Iceland via Valitor, which adopted the Welcome XLS solution,[9] and made it in Red Herring's Europe Top 100.[10] In September 2014, Collinson Group acquired Welcome Real Time to improve the group's loyalty capability.[11]
References
[edit]- ^ a b c Morel, Claire (17 October 2012). "Welcome Real-time sort une solution de fidélisation en magasin" [Welcome Real-time releases a loyalty solution in stores]. Relation Client (in French). Retrieved 2 August 2018.
- ^ Haddad, Aneace. "Aneace Haddad Conference Bio". Retrieved 3 August 2018 – via Internet Archive. [dead link]
- ^ The Wise Marketer
- ^ Banker, The. "Overall winners". www.thebanker.com. Retrieved 2023-07-30.
- ^ "Russian Standard Bank selects Welcome Real-time for loyalty platform" (Press release). Welcome Real-Time. 31 October 2011 – via Finextra.[self-published source]
- ^ "Conseil et fidélisation : Welcome Real-time cible les banques de détail" [Advice and loyalty: Welcome Real-time targets retail banks]. Publi-News (in French). 16 April 2013. Archived from the original on 2013-08-05.
- ^ "2011 Colloquy Loyalty Awards" (PDF). Colloquy. Archived from the original (PDF) on 3 March 2012.
- ^ "Banking Technology Awards 2010 – See the winners here". Banking Technology. Archived from the original on 4 March 2016.
- ^ "Welcome Real-time : nouveau succès" [Welcome Real-time: new success]. Boursier.com (in French). 31 January 2012. Retrieved 2 August 2018.
- ^ "Europe 2012 Top 100". Red Herring. Retrieved 3 August 2018.
- ^ "Collinson Group buys Welcome Real-time". Finextra Research. 2014-09-17. Retrieved 2020-04-29.
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