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Wikipedia:WikiProject Deletion sorting/Advertising

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This is a collection of discussions on the deletion of articles related to Advertising. It is one of many deletion lists coordinated by WikiProject Deletion sorting. Anyone can help maintain the list on this page.

Adding a new AfD discussion
Adding an AfD to this page does not add it to the main page at WP:AFD. Similarly, removing an AfD from this page does not remove it from the main page at WP:AFD. If you want to nominate an article for deletion, go through the process on that page before adding it to this page. To add a discussion to this page, follow these steps:
  1. Edit this page and add {{Wikipedia:Articles for deletion/PageName}} to the top of the list. Replace "PageName" with the relevant article name, i.e. the one on the existing AFD discussion. Also, indicate the title of the article in the edit summary as it is particularly helpful to add a link to the article in the edit summary. When you save the page, the discussion will automatically appear.
  2. You should also tag the AfD by adding {{subst:delsort|Advertising|~~~~}} to it, which will inform editors that it has been listed here. You may place this tag above or below the nomination statement or at the end of the discussion thread.
There are a few scripts and tools that can make this easier.
Removing a closed AfD discussion
Closed AfD discussions are automatically removed by a bot.
Other types of discussions
You can also add and remove other discussions (prod, CfD, TfD etc.) related to Advertising. For the other XfD's, the process is the same as AfD (except {{Wikipedia:Miscellany for deletion/PageName}} is used for MFD and {{transclude xfd}} for the rest). For PRODs, adding a link with {{prodded}} will suffice.
Further information
For further information see Wikipedia's deletion policy and WP:AfD for general information about Articles for Deletion, including a list of article deletions sorted by day of nomination.


Archived discussions (starting from September 2007) may be found at:
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Advertising[edit]

Trumpia[edit]

Trumpia (edit | talk | history | protect | delete | links | watch | logs | views) – (View AfD | edits since nomination)
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No, not what you were thinking of. Fails the notability guidelines for companies. Only bringing it to AfD because there's a tiny bit of Forbes coverage that seems to have more than nonzero editorial oversight. – Teratix 14:43, 24 June 2024 (UTC)[reply]

  • Note: This discussion has been included in the deletion sorting lists for the following topics: Advertising, Companies, Software, and California. – Teratix 14:43, 24 June 2024 (UTC)[reply]
  • Delete per nom. Tone is also highly promotional thanks to this edit, which was when User:Mytrum replaced this page with a promotional rewrite in 2022, which was also the user's only contribution.
    And hmm, I was thinking of something... Aaron Liu (talk) 18:09, 24 June 2024 (UTC)[reply]
  • Delete: Well, it's all about Mr. Trump in the sources I find, whose name in Finnish sources appears as "Trumpia". Nothing about this software found. Source 6 doesn't even appear to be about the software, maybe a name drop. The rest of the sources used in the article are primary or of questionable notability. The Forbes piece is not notable/not a RS. Oaktree b (talk) 21:32, 24 June 2024 (UTC)[reply]

LeadPoint[edit]

LeadPoint (edit | talk | history | protect | delete | links | watch | logs | views) – (View AfD | edits since nomination)
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Fails the notability guideline for companies. PROD removed back in 2009 by article creator. Sources are non-independent (e.g. press releases) or trivial (e.g. The Telegraph piece briefly mentions the company appears in a top-50 list). There's a lot in the FT Adviser but these seem to be thinly rehashed press releases (example), not independent analysis. – Teratix 16:29, 23 June 2024 (UTC)[reply]

Session capping[edit]

Session capping (edit | talk | history | protect | delete | links | watch | logs | views) – (View AfD | edits since nomination)
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Article is dependent on a single reference that is browser session preservation and migration (BSPM) infrastructure, and does not have the term "session capping" anywhere in the document. Subsequent searches through Google and other reputable resources. The only loose references on session capping can be found at there places https://www.thedrum.com/industryinsights/2017/03/08/the-importance-getting-creative-when-optimising-your-programmatic-ads and https://forum.revive-adserver.com/topic/3018-an-ad-is-not-returned-on-first-pageview-when-banner-session-capping-is-enabled/, both of which are not reliable sources to reference. Additionally, there is a page Frequency (marketing) that encompasses this topic, whic I've already gone ahead to copy over. Erictleung (talk) 19:17, 18 June 2024 (UTC)[reply]

Upwave[edit]

Upwave (edit | talk | history | protect | delete | links | watch | logs | views) – (View AfD | edits since nomination)
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Fails the notability guidelines for companies. Sources are trivial (routine funding announcements), non-independent, or mention the firm only in passing (e.g. for the fact it conducted a survey).

A previous AfD exists under the firm's old name Survata, but the result doesn't seem to hold under modern corporate notability standards: the WSJ source is brief, routine coverage of a funding round, HuffPost is a contributor piece (no editorial oversight) and TechCrunch is... well, TechCrunch. (Yes, I checked for sources under "Survata" as well).

Ordinarily I'd redirect this to List of Y Combinator startups as an alternative to deletion, but given the name change I think it makes the most sense to retarget the existing redirect "Survata" there instead. – Teratix 14:47, 18 June 2024 (UTC)[reply]

Proposed deletions[edit]